The picture comes from the official Weibo of Modern Sky
□Chutian Metropolis Daily Jimu News reporter Fu Kan intern Xian Yu Qingyan Xu Yiwei
The music festival that used to be able to “rock and go crazy together” with only a small amount of money has now become a “local tyrant’s game” that many people can’t reach.
At 11:00 a.m. on the 12th, the official announcement of the Strawberry Music Festival Wuhan Station announced the lineup the day before, but soon, the netizens’ discussion of the lineup turned into dissatisfaction with the ticket price-two-day pass (pre-sale) price of 980 yuan , the full-price single-day ticket is priced at 680 yuan, which makes many loyal audiences of the music festival unacceptable: the weather is so hot and the ticket price is so expensive, is this “military training for local tyrants”? !
Spend 680 yuan to experience the scorching heat of Wuhan’s hot summer?
Netizens call the Strawberry Music Festival “military training for local tyrants”
The day before the announcement of the lineup, Modern Sky’s official Weibo also announced the performance time and location of this year’s Strawberry Music Festival Wuhan Station: July 23rd and 24th, Wuhan Garden Expo Park.
Objectively speaking, the lineup announced by the Wuhan Station of the Strawberry Music Festival on the 12th is really “king bomb” compared to the previous few years, especially, the band that made netizens call and won the first season of “Summer of the Band” in 2019 was the champion band. The new pants finally came to Wuhan with the Strawberry Music Festival again.
In addition to the new pants band, this year’s Strawberry Music Festival Wuhan Station also ushered in the runner-up of the first season of “Summer of the Band”. Jiulian real people and tour groups who gained many fans in this show that year. In addition, in the second season of “Summer of the Band”, the Mosaic Band, who left a deep impression on the audience, Dada with the memory of Wuhan rock music, as well as musicians such as Chen Li, Yao Shisan, Jiao Maiqi, and Haipi Weir, also participated in the concert. The gathering also made Wuhan music fans shout, “I will directly celebrate the New Year with this lineup!”
It’s true for the New Year, but the cost of this New Year… is a bit high.
Jimu News reporter noticed that this year’s Strawberry Music Festival Wuhan Station two-day pass (pre-sale) is priced at 980 yuan, and the full-price single-day ticket that missed the pre-sale sold for 680 yuan, and the cheapest student single-day ticket also costs 380 yuan.
How expensive is this ticket? The most expensive dance drama “Only Blue and Green” in 2022, which just ended its performance at the Qintai Grand Theater, is only sold for 980 yuan. Even with a single-day ticket of 680 yuan, this price can buy admission tickets to any concert or high-end performance in China.
In addition to the high ticket price, there is also the outdoor high temperature that prohibits Wuhan people.
Netizens reported that July 23 was the day of the summer heat, and according to the weather forecast of China Weather Network, on July 23 and 24, the highest temperature in Wuhan will reach 37 degrees, and the outdoor somatosensory temperature will exceed 40 degrees. By convention, the performance of the Strawberry Music Festival will last from 1:00 p.m. to after 9:00 p.m., and for most of the performance, the audience must be exposed to the scorching sun of Jiangcheng.
“Welcome to Wuhan with heat stroke” “It’s more expensive than watching a concert in a gym” “Although, are these people really worth the fare?” “It’s too hot, and the fare is not cheap. I have to consider whether I live nearby. Don’t buy a ticket to see it.” The comments of netizens are full of complaints. Some netizens directly said that this is a music festival that only local tyrants can look up to. “But the weather is so hot, I would like to call it military training for local tyrants!”
In 11 years, the fare has increased from 100 yuan to 680 yuan
It is difficult to change the status quo of “performance assassins” in the industry
As we all know, music festivals are different from concerts and theater performances, and outdoor performances and standing watching are their characteristics. Therefore, it was a consensus in the industry that the ticket price of music festivals was generally lower than that of concerts and theater performances.
And even compared with the “self” in the past, the increase in the ticket price of the Strawberry Music Festival is staggering.
After collecting the posters of the Strawberry Music Festival Wuhan for 11 years, Jimu News reporters found that the first time the Strawberry Music Festival was airborne in Wuhan in 2011, the on-site single-day ticket was only 100 yuan, and the student pre-sale single-day ticket was only 60 yuan. In the following years, the single-day ticket price of the Strawberry Music Festival Wuhan Station slowly increased from 120 yuan (2013) to 220 yuan (2016)…
In 2018, the single-day ticket price of the Strawberry Music Festival Wuhan Station soared to 420 yuan, but in 2019 it dropped to 360 yuan. Last year, the Strawberry Music Festival came to Wuhan again after the epidemic. Its full-price single-day ticket was 460 yuan, but this year it jumped directly to 680 yuan!
In fact, not only the Strawberry Music Festival, but the increasingly expensive tickets of the music festival have become a real pain for many literary and artistic youths. The “2021 National Performance Market Annual Report” released by the China Performance Industry Association in April shows that in 2021, the average ticket price for large-scale concerts and music festivals nationwide has reached 660 yuan.
“After variety shows boosted the popularity of rock artists, the increase in the artist’s appearance fee is only a factor that affects the price increase of music festivals.” In an exclusive interview with Jimu News reporter, “Pharaoh”, an industry insider who is familiar with the performance market, said that under the epidemic situation The shrinking of the concert market, the strong voice of the public for outdoor performances, the enthusiasm for consumption that has nowhere to put it, and the difficulty of foreign performance groups entering the Chinese market will all become the reference basis for music festivals to determine ticket prices. Assassins’ status quo is difficult to change.”