The hit mini-series “My Open Life” produced by “Shaanxi Army of Film and Television” injects warmth into “Bitter Winter of Film and Television”
2022-07-06 19:07:21Source: Xi’an News Network
Xi’an News Net News recently, produced by Tencent Video, Shaanwen Investment Yida Film and Television, etc., Jia Yiqun as the producer and chief producer, Yu Zibo as the producer, Zhang Ke as the director, Gaga Hammer, Na Lisa and Han Chengyu as the leading actors. The short drama “My Open Life” is popular on Tencent Video. With almost zero publicity, the drama attracted the enthusiastic attention of netizens and ranked third in the platform fantasy drama. In fact, in recent years, major long-term video platforms have been actively testing the waters of micro-shorts, and many traditional film and television companies have also raised their sleeves to prepare for the track of micro-shorts. brought a touch of warmth. What kind of magic does the mini-series have to make the audience and capital so fascinated?
Mini-series first appeared in the audience’s field of vision in 2019 when short videos were popular. In August 2020, the State Administration of Radio, Film and Television added a mini-series filing module in the “Key Online Film and Television Information Filing System”. This is the name, that is, in the system, micro-shorts are defined as “online dramas with a single episode of no more than 10 minutes”, thus officially incorporating micro-shorts into the video series track. This means that the short drama has gone through the era of barbaric growth and has become a regular army.
Double-speed viewing and pure enjoyment have become daily life, and it is not difficult to understand that short-length, fast-paced mini-dramas are popular. User demand drives the platform to overweight, and micro-short dramas have become a new bargaining chip for long and short video giants to compete. In 2020, iQIYI took the lead in launching the first vertical-screen short drama “Life is on Me”, with an average of 3-5 minutes per episode. As the first short drama in the outlet period, the unexpected performance brought confidence to the market, and then iQIYI launched the “Vertical Screen Control Theater”. Tencent is not far behind. Its YOO video has launched vertical-screen short dramas such as “My Boyfriend Sister Li”, “My Second Boyfriend”, and “The Nemesis of Princess Sickness”.
In 2021, major video websites such as iQiyi, Youku, Tencent, and Mango TV have set up micro-short drama modules one after another. In 2021, the long video platform alone will launch 471 micro-short dramas, a year-on-year increase of 171. Different from the mini-series filmed by the short video platform, the mini-series of the long video platform is to retain more users. Therefore, most of the cooperative teams are professional film and television production teams, and they are more precise in shooting, editing and post-production. According to related reports, Mango TV’s “Bengong Don’t Work Overtime Today” produced Fangmo Lantern Culture, mainly from Zhang Yimou’s studio; Tencent Video’s account-sharing champion “Datang Snacks”, produced by Shaanwen Investment Yida Film and Television; Sun Haoyu, the screenwriter of “The World“, is a co-screenwriter of Dapeng Studios. He has participated in “The Diaosi Man” and “If This Is So”. He has professional experience in the production of sitcoms and is good at playing tricks.
Take the “My Open Life” launched by Shaanwen Investment Yida Film and Television as an example. The play combines satire, humor and fantasy love and other elements, and it is a very meaningful and beautiful TV drama. Shaanxi Culture Investment Yida Film and Television is one of the important forces of the “Shaanxi Army of Film and Television”. In recent years, “Mr. Love” and “Little Farewell” are all works with humanistic care. “My Open Life” still continues this kind of work. Warmth and care, after the broadcast, the audience seems to be able to reach a consensus that the item of fat and thin has been deleted from the measurement standard for girls. Especially for the so-called fat girls who do not conform to the aesthetics of the times, it is obvious that a change in social views should be carried out. Many netizens praised it, although it is a short drama, but it is guaranteed by a powerful film and television company, it is a sincere work.
The reason why micro-shorts are popular with young people is that micro-shorts cleverly adapt to the fragmented time of young people. It takes time to take a subway, from falling in love to seeing marriage, and I have watched it several times when the subway arrives at the station. A little story. There is no water-filled plot, and every word the protagonist says is useful, unlike a long drama that tells all the details in a comprehensive manner. In the fast-paced life, the plot is not filled with water, the rhythm is lively, and the production level of online mini-series can fill the fragmented time of the audience. This is undoubtedly a new direction for the development of film and television dramas. The relevant person in charge of Shaanxi Investment Yida Film and Television said in an interview with reporters: “In the final analysis, in the era where content is king, high-quality content still comes from continuous innovation, and the shorter it is, the more refined it is. Therefore, whether it is a large-scale film and television drama or We firmly believe that as long as the content is good and the production is well-made, there will be excellent mini-series.”
Zhang Jing, an all-media reporter from Xi’an Newspaper Industry