“Life Events” is very grounded and happy to break 1 billion Jurassic Liu Qingyun has returned to drive enthusiasm
The screen summer file calls for more masterpieces
“This is our first time to watch a movie in the theater after the Spring Festival. It feels really good!” Yesterday afternoon, Chen Jun, who lives in Yizhuang Lincoln Park, and his girlfriend came to Daliu International Cinema in Yizhuang Creative Life Plaza. I watched the movie “Major Events in Life” starring Zhu Yilong. With the resumption of work and production in all walks of life, more and more movie fans are returning to theaters. The big screen in the summer is no longer “lack of audience”, and it has begun to call for more blockbuster masterpieces to be released.
Box office doubled in June thanks to “Life”
Anali International Cinema was one of the first theaters in Beijing to resume operations on May 29. Mr. Zhang, the store manager of the studio, introduced that when the operation was just resumed, the audience was small, but as time passed, the audience was slowly increasing, “especially the recently released “Life Events”, which has greatly boosted the popularity. Compared with 6 Month, the first 10 days of July, the number of viewers more than doubled.”
After the Spring Festival this year, the mainland film market has ushered in a long period of “coldness”. Although Hollywood imported blockbusters such as “The New Batman” and “Moonfall” have entered the market, they still have not stirred up the market. In May, the total box office of the mainland film market was only 716 million yuan, and in June it rose to 1.919 billion yuan, thanks to the release of “Jurassic World 3″ and “Life Events”.
On June 24, “Life Events” with a production cost of only 60 million yuan was released. I did not expect to attract the attention of many audiences at once. As of press time yesterday, the film has achieved a box office of 1.178 billion yuan, and it is estimated that the final box office of the film will reach 1.6 billion yuan. This is also the first film to break through 1 billion yuan at the box office after the Spring Festival.
Wei Jiahui also “must watch” directed by himself
“The popularity of theaters is indeed recovering.” Wang Tianpu, manager of Fengyuan Drive-in Cinema, told reporters that with the release of “Jurassic World 3″ and “Life Events” last month, “there are many more people who come to drive-in cinemas to watch movies. , especially a blockbuster like Jurassic World 3, which is great for a drive-in movie.”
“The most important thing now is the lack of good movies,” said Mr. Zhang, the duty manager of Beijing Century Dongdu Cinema. “Although the market has recovered recently, the absolute number of audiences is not high, and sometimes they sell out in one day. More than 100 tickets.” In his opinion, the current film supply is still not enough, “If a blockbuster like “Changjin Lake’s Water Gate Bridge” is released, I believe the market will heat up soon.”
“I am a movie fan of Liu Qingyun, and a fan of directors To Qifeng and Wei Jiahui. Although Wei Jiahui directed “The Detective War” alone, I have to watch it.” Zhang Qian, a resident living nearby, lives in the Heshenghui store of Huanying Cinema in Beijing. Came specifically to the theater to see “The Detective War”. According to a staff member of the theater, with the release of “Major Events in Life” and “Detective War” one after another, “Recent sales have been very good, the market is recovering, and we are also preparing for the next summer vacation. As long as conditions permit , we will organize various offline activities for fans and do a good job in service work.”
The reporter checked on the online ticketing platform and found that the store’s ticket sales were very good. The attendance rate of “Jurassic World 3″ at 6:35 pm on July 10 was as high as 60%.
“Mozart” is expected to add another fire
According to the real-time data of Lighthouse Professional Edition, as of 0:00 on July 10, the cumulative national box office in 2022 has exceeded 18 billion yuan. On July 9, the single-day box office of the market was as high as 156 million yuan, an increase of 58% compared with the single-day box office of 98.37 million yuan the previous day. This past weekend, the operating rate of theaters nationwide also rebounded to more than 85%. Thanks to the good explosive power of new and old films, the gap between the single-day market and the same period has narrowed.
This Friday, “Mozart in Outer Space” will be released, and it is likely to add another fire to the current film market. Mr. Zhang, the manager of Anali International Studios, believes that this is a film that focuses on family fun and science fiction, and is suitable for families of all ages to watch together.
Rao Shuguang, president of the China Film Critic Society, said, “What the market needs most at the moment is a good movie. “A Great Event of Life” can break the 1 billion yuan mark at the box office, which proves that a good realistic movie can be shot as well. It is very popular in the market. And “The Detective War” is a crime suspense action movie, which is very popular and is especially attractive to young audiences. I also look forward to more good movies coming to the market in the next summer. “.
Reporter Wang Jinyue
[Editor in charge: Xu Ziming]