There are more codes and quality, and the summer screen “rolls” out of colorful colors
2022-07-04 18:10:05Source: Xi’an News Network
Xi’an News Network reported that there was “Happiness to Ten Thousand Family”, which felt the beauty and energy of growth, and “Everything About Dr. Tang”, which was a big career. When “Police Honor” interprets hot life while telling Chinese stories well, “Menghualu” and “Yugu Yaoyao” made the ancient costume idol dramas with both traffic and high value refreshed the audience’s aesthetic experience again… With the official arrival of the summer vacation, the battle for summer ratings of major TV channels and online video platforms has changed from Kicks off this week. When the reporter sorted out the summer programs to be broadcast on various platforms, he felt that in addition to taking into account the entertainment, many dramas reflecting the spirit of the times have strengthened “love and thinking” on the basis of “talking and laughing”, full of humanistic color and fireworks. , so that this year’s summer screen “rolls” colorful colors.
The popularity of reality dramas remains high
Data shows that in the first half of 2022, among the new dramas broadcast on video platforms, realistic works accounted for nearly 50%, the largest number. And this absolute advantage can be continued in the summer season – “Happiness to Ten Thousand Homes”, “Basic Law of Genius”, “Ice Rain and Fire”, “Come on!” “Mom”, “Ode to Joy 3”, “Meet the Bright You”, “The Battle of the Roses”, “It’s Just Love”, “The 28 Laws of Love”, “Light Up You” and other dramas have already begun to air, or are on their way. Under the general classification of realistic themes, their subdivisions are extremely rich, covering contemporary rural areas, reports of the times, people’s lives and other types, and the combination of content and boxing presents a panoramic view of the times.
Among them, “Happiness to Ten Thousand Homes”, which debuted first, is a rural TV drama with the main theme, but it has received high ratings, high reviews, and high attention in the past few days. The play is co-directed by Zheng Xiaolong, Liu Xuesong, and Yao Yuan, and the famous screenwriter Zhao Dongling serves as the screenwriter. Zhao Liying, Liu Wei and Tang Zeng lead the leading roles. It focuses on the inspirational growth of women, and focuses on the development of my country’s rural revitalization strategy and the construction of rural spiritual civilization and legal civilization. The results of this project are based on the history of growth, change, and development of one person, family, and village, linking the development path of rural revitalization in the new era.
It is very interesting that such a TV series, which seems to be by no means “mainstream in summer” in terms of subject matter, has caused many young viewers to chase the drama to the point of “can’t stop”, and they have even launched the drama on Weibo and other platforms. Discussion on social topics.
In an interview with this reporter, drama critic Wang Jiashang believes that this shows that in the creative environment of the new era, the main theme works are also actively looking for a “fit point” with the contemporary audience. Resonate, from “The World” at the beginning of this year to the current “Happiness to Ten Thousand Family”, it is all such dramas – in facing the reality and reflecting the reality, it pays attention to the shaping and excavation of the characters. From plot construction, In terms of filming and processing, the audience can have a feeling of being immersed in and immersed in the viewing process, which arouses everyone’s deep feelings.”
Genre drama big production concentrated debut
Along with the satellite TV channel and the three major online platforms of iQiyi, Youku, and Tencent, the summer schedules have been announced one after another. While the reality drama “leads” the track, the summer screen also presents a dazzling variety – ancient costume Xianxia, The main creative types in the TV drama market, such as suspense detectives and sci-fi IP, have all appeared in this year’s summer vacation. In addition, there are a large number of big productions and big IP works that have been awaited by drama fans for a long time.
Costume dramas are the most popular drama categories among young audiences over the years, and this year, the “fighting” in this field will be particularly fierce – bringing together a large number of popular young actors, such as “Yugu Yao”, “Xinghan Liang”, “Agarwood is like crumbs” ” Many dramas such as “Canglan Jue”, “Moon Song Xing” and “Nine Sky Cold Nights” are expected to be launched in the summer, and many of them are still big IPs that have been warmed up for a long time. Such lively scenes have been in the past two years. It is rare in the field of costume dramas.
But on the other hand, the reporter also noticed that this year’s costume drama “Shape” is more “light”, not only the number of episodes is shortened, but also the once popular content such as palace fights and jokes have basically disappeared, romantic love, comedy suspense, etc. The style occupies the mainstream. Under the “coat” of costume dramas, these new works have also made breakthroughs in plot narrative, character setting, etc., which makes people look forward to whether they can successfully “transform” and regain the glory of costume dramas. .
Compared with the previous summer files, the number of suspense and sci-fi themed productions in the 2022 summer file has increased significantly, and it has also become a highlight. At present, in addition to “The Cloister Pavilion” and “Babel Tower” being broadcast, a series of suspenseful dramas such as “Outside Court·Drowning” and “Outside Court·Blind Spot” are also on the schedule, not to mention the drama version ” The collective expectation triggered by The Three-Body Problem.
Wang Jiashang believes that suspense and sci-fi themes can become “new favorites” in the summer season from unpopular themes in the past, not only because many video sites have launched “suspense theater” in recent years to cultivate audiences’ new preferences for watching dramas, but also because Broadcasting platforms are paying more and more attention to audience drainage, “Suspense-themed works are often very attractive to audiences of different ages and genders. Under such considerations, the platform’s launch of excellent works may make suspense and sci-fi dramas more attractive. Become a ‘type dark horse’ in this summer’s season, and give birth to explosive dramas.”
Photo courtesy of Sun Huan Pianfang, an all-media reporter from Xi’an Newspaper Industry