Much more than an ambassador or a testimonial. Renzo Rosso will use his knowledge of made in Italy – starting with textiles-fashion-clothing – and his energy to make a contribution to the revival of the economy of our country. The president of Confindustria Carlo Bonomi has appointed the founder of Diesel and president of the Otb group, Delegate of the association for «Excellence, beauty and taste of Italian brands». The delegation to Renzo Rosso joins those already entrusted by President Bonomi last June to Gianfelice Rocca as Advisor for Life sciences, to Stefan Pan as Delegate for Europe and to Aurelio Regina for Energy.
Energy and pragmatism
«The Italian industry is recognized all over the world for its characteristics of excellence in terms of design, care, quality of materials and workmanship. An image of our productions – explained Carlo Bonomi – which at the same time nourishes and conveys the love for Italy and the attractiveness of our country. I am proud to be able to count on the energy and pragmatism of Renzo Rosso who, with his entrepreneurial history of absolute success and international prestige, will be a valid ambassador of Italian brands and it will offer a significant contribution to strategic and no longer postponable choices that we are all called to take to relaunch our economy, in Europe and in the world “
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Commitment that “goes beyond” fashion
A new challenge accepted by Renzo Rosso, also thanks to the resilience shown by his group during the pandemic. “Made in Italy is a fundamental asset of our country – commented the entrepreneur – and the strength of this asset comes from the many entrepreneurial realities that carry on a unique and unrepeatable tradition. I thank President Bonomi for his trust, I am ready to give my contribution and my experience, and I count on the support of the many prestigious Italian brands ».
From Diesel casualwear to social commitment
Around the Diesel brand, born in 1978, Renzo Rosso has built the Otb group, which saw the light in 2002 and to which they belong, in addition to Diesel, Maison Margiela, Marni, Jil Sander (most recent acquisition), Viktor & Rolf, Staff International, Brave Kid. The group also holds a minority stake in the Amiri brand. In 2008, Rosso established Otb Foundation, the non-profit organization of the group that deals with projects to combat social inequalities and to contribute to the sustainable development of people and less advantaged areas in Italy and in the world and which played an important role during the health and then economic and social emergency linked to the pandemic.
The meeting of Confindustria Moda at Mise
The appointment of Renzo Rosso comes just a few hours after the meeting yesterday at the Ministry of Economic Development (Mise) with the Minister Giorgetti of Confindustria Moda , the Confindustria association born from the federation of companies associated with SMI (Italian fashion system), Assopellettieri, Aip (Italian fur association), Anfao (National association of optical manufacturers), Assocalzaturifici, Federorafi (National Federation of goldsmiths silversmiths jewelers) and Unic (National Union of the tanning industry). Cirillo Marcolin, president of Confindustria Moda, took part in the meeting, who explained to the minister the heavy effects of the pandemic on the sector.