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What’s going on behind the scenes

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What’s going on behind the scenes

Before shooting EIGHT, the joint collection of Zucker and me, we started thinking about references and atmosphere. The pictures here are Part of the inspiration board With whom we came to shoot: We knew we wanted to photograph women with whom we have a personal relationship and we knew we wanted to Take pictures of them doing things. We thought about a set of photos that he takes himself or photos in the gallery – real or one that we manage to somehow produce in the studio.

One morning I happened to enter the Gordon Gallery and I immediately sent Einav photos from the place and wrote to her that this was the atmosphere we were looking for, and Einav worked her magic and got us the gallery for the photos.
Orit Panini took a photo and you can see the photos at this link. Here are also some frames I took behind the scenes:

In a blog post on Zucker’s website, each of the subjects answered a short questionnaire. One of the questions was what they will take with them for the weekend, which is a question that always interests me because I keep getting into trouble with it. Here is what they said:

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Kinneret Rosenblumwriter and organizational consultant (have you already read “Benny Tovim” that came out now? Here’s something to pack for the weekend):
“Very comfortable and decent shoes, a jacket or two, a scarf because only there is possible, running shoes because I dream of running in a foreign city and sometimes even manage to do it and a swimsuit because one can always hope.”

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Noi Ben Brit
singer, actress and model:
“Light boyfriend jeans that can accompany me most of the day, New Balance shoes, an oversized button-down shirt, jewelry and accessories to freshen up any look, and a swimsuit.”

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Ilit MinamR, fashion and lifestyle journalist:
“Jeans, a light jacket, sneakers, a silk shirt, a dress that can be worn day or night, a good bag.”

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Bonus for those who made it this far:
This coming weekend (from Wednesday 8/5-20:30 at 20:30 until Saturday midnight) there will be a flash sale on the spring collection on Zucker’s site and in the fitting room and most of our collection is also included in this sale.
There will be a 10% discount on one item (code zucker10) or a 15% discount when buying two or more items (code zucker15).
***The jeans, accessories and shoes are not included in the flash sale (except for our canvas bag, it’s inside and it’s worth it!).
I remind you that the items in the joint collection go up to size 46.

Photography: Orit Panini, Valeri Belkind

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I make my vows to those who’ve come before
I turn up the volume, let the spirits be my guide
Meet you brother and sister on the other side

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