Mainstream movies such as “Chinese Doctor”, “Revolutionary” and “1921” are currently being shown.Drawing: Li Jie
As of July 12, according to the lighthouse professional box office data, the box office of the Chinese film market this month has reached 1.23 billion yuan, of which the box office of domestic films led by major themes such as “1921”, “Revolutionary” and “Chinese Doctor” is about 1.19 billion yuan. It has become a veritable mainstream movie with about 96% of the box office.
Compared to box office numbers, another piece of data is more worthy of scrutiny. Among the people who “want to watch” the films of “1921”, “Revolutionary” and “Chinese Doctor”, the proportions of those under the age of 25 were 48.3%, 46.5%, and 53.8%, respectively. This means that in the summer file for positioning youth, in July 2021, generation Z people who are willing to pay for mainstream blockbusters will occupy a large proportion.
On major social platforms, topics such as “revisiting the details found in “1921””, “Chinese Doctor”, true and powerful” are also relayed on the screen. Netizens, you dig out the evidence of historical materials, I provide professional perspectives, and other topics. Responsible for artistic analysis… Netizens from different backgrounds come to converge from their respective areas of expertise. In the process of active participation, young people feel the atmosphere created by the story and “share” the thoughts of individuals. A video titled “Why the main theme is getting better and better” on the B station expressed the heart of the young audience: Generation Z users have never alienated the main theme, but they don’t like preaching preaching; Generation Z has never rejected meaning, and I hope to discover the value by myself through my own exploration.
In July, the centenary of the party’s founding, mainstream films such as “1921”, “Revolutionary” and “Chinese Doctor” not only opened up the summer market, but also attracted Gen Z people to become a new force in the box office, because Gen Z gained empathy from it. Share with.
The main theme of professional “hardcore” can more stimulate the enthusiasm of searching for “Easter eggs”
On the first day of “Chinese Doctor”, after watching the movie, Academician Zhong Nanshan praised several “truths” in a row: “It has no disguise, it really restores the situation of Wuhan’s anti-epidemic situation, and presents a picture of the people of the whole country overcoming difficulties together. The most important thing is to truly show the power of China!” “The details are very real and truly reflect the conscience, responsibility, determination and actions of Chinese doctors.”
In fact, not only Academician Zhong Nanshan, from Zhang Dingyu, the protagonist in the film, to Zhang Wenhong, the leader of the Shanghai medical treatment expert group, and all the medical staff who have “fought their lives” on the front line of the anti-epidemic, are solid for the medical scene of the film. endorsement. The performance of professional indications and the authentic texture of realism are occupying an increasingly important position in the hearts of audiences, especially young audiences. The real-name recommendation of medical staff has also become one of the reasons why many people buy tickets.
A more remarkable phenomenon occurred in “1921”. After the first wave of movie-watching craze, this film, which closely revolves around groundbreaking events, is arousing young netizens’ enthusiasm for “treasure hunting”. A series of detailed questions are like “Easter Eggs” hidden in the film, which arouses the inquisitive heart of young people.
In the opinion of Hu Zhifeng, director of the China Literature and Art Critics Association, deputy secretary of the Party Committee of Beijing Film Academy, and deputy dean of Beijing Film Academy, this sense of participation is in line with the characteristics of today’s online knowledge exchange community. , But in the process of independent exploration through feeling, thinking, and sharing, to pursue the answers they believe.” For a new work, the attitude of young netizens is not a simple expression of emotions, but a shift towards the “complementation” of knowledge and the precipitation of thoughts. In other words, in order to convince Gen Z, it must first have enough “playable” and professional “hardcore” content.
During the active “treasure hunt” of netizens, many people recognized the historical details of “1921” in depth. The line of “The new company is opened successfully” is based on a letter from Mao Zedong to Li Da in 1948; the “Qiaojiazha” in Wang Huiwu’s hands is a snack shop that opened in Qiaojia Road, Xiangxiang, Laocheng as early as 1909; in the 1920s, there were A little-known organization silently cultivates reserve forces for the Communist Party of China, that is, the Shanghai Foreign Languages Society, which is showing the history of the Foreign Languages Society as the “red cradle” of cultivating revolutionary cadres.
With the deepening of “Easter Eggs” digging, netizens found that the construction of “1921” to the “Great Shanghai”, the restoration of the Shikumen community, the presentation of the Shiliyangchang commercial district, as small as a pair of glasses, a book, An umbrella, a cloth bag, a rut, etc., are all consistent with the quality of life and history in Shanghai around 1921. And all the details and textures scattered like stars have contributed to the famous scenes in the film that are deeply rooted in the film, and attract more people to walk into the depths of history through the “two brushes”.
No longer the main theme of “high cold”, photograph the intersection of individual and era
Hu Zhifeng believes that today’s young people are not only pursuing individuality but also caring about commonalities. This is reflected in the choice of watching movies, “‘resonance’ is another key word valued by young people.” Borrowing the words of Jia Pingwa, “To write the intersection between the individual and the times is a great story.” This year’s main theme film can have both mainstream values and mainstream market. To a large extent, it is in line with “in the individual and the era, historical facts and the present. The creative concept of establishing resonance and empathy is inseparable.
It goes without saying that the experience of returning to spring in the winter of 2020 is an unforgettable collective memory of more than 1.4 billion Chinese people. Especially at the moment when the epidemic is still recurring, the resonance and empathy in the film includes, but by no means only, the anxious mood of people when the epidemic is the most strenuous, mourning for the death of lives, and confronting the front-line medical staff in the fight against the epidemic and all ordinary people. Respect, the warmth of all the Chinese people watching and helping each other, etc. The sentence “everyone can see their own figure in the film” is an appropriate evaluation given to “Chinese Doctor”.
In contrast, focusing the narrative on the “1921” and “Revolutionary” of the Chinese Communists a hundred years ago requires the establishment of a “synthesis” that spans a century. Many scholars agree that the two major revolutionary historical films are not “cold”, but on the basis of respecting history, they have established a bridge of communication with Generation Z through emotional resonance and ideal resonance.
There is such a scene in “1921”, the young Mao Zedong bids farewell to Yang Kaihui, he wants to rush to Shanghai with He Shuheng, to an agreement between ideals and beliefs. On the day of parting, Yang Kaihui, who had always been plainly dressed, changed her red dress deliberately, and resolutely bid farewell to Zhongping Tian Yiyi. Wang Renjun, the actor of Mao Zedong, said that the scene made him feel the “power of ideals” in an instant. “A hundred years ago, they were revolutionary ambitions who went to great causes, and they were also ordinary young people with natural human emotions. Facing the difficult problem of the ideal mission and personal emotions cannot be balanced. This mood is also very immersive in the moment.”
Different from “1921” which created group portraits, “Revolutionary” takes Li Dazhao’s 38 hours before being executed as the main line, and selects several highlight moments of Li Dazhao in different revolutionary stages, and restores his passionate journey of actively exploring the road to national salvation over time and space. But the same thing is that the creator did not let the revolutionary pioneer be “above”, but reduced him to a revolutionary, a flesh-and-blood husband and teacher. The emotional resonance and synesthesia make today’s Z generation deeply immersed in the age of revolution. Almost all the audience remembered the scene at the end of the film. Li Dazhao calmly went to death. He said, “You, believe.” At that moment, the revolutionary martyrs seemed to be talking to today’s audience, breaking the limitations of time and space and infecting people today.
At the same time, Zhang Songwen, who played He Shuheng in “1921” and Li Dazhao in “Revolutionary”, said: “Li Dazhao died in 1927. After more than 20 years of his sacrifice, New China was founded because there were countless revolutionaries behind him who’believe’. . Our creation is also from’believe’ to’believe’.” (Reporter Wang Yan)
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责编：张晓荣 ]
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