For gender equality: Ford at the forefront of “gender equality” and inclusion; values in which the Blue Oval House has believed and pursued for several years within the company and which today, on the occasion of the Women’s Day, are back as protagonists of a special initiative: “The W Track”. The aim is to demonstrate how much more complex and difficult is the path that a woman must take to achieve her goals.
“Woman”, when the word “woman” becomes the protagonist – even if virtually – of one of the most famous motorsport tracks in the world, theNational Autodrome of Monza, to promote gender equality, including through the world of simulated racing. Virtual pilot women ready to wear overalls, helmets and gloves, to juggle the imaginary curves shaped by the word “woman”, on a path created ad hoc by Ford Italia, in collaboration with Assetto Corsa Competitionone of the most popular video games of the moment.
For years, the Blue Oval House has been a pioneer in offering opportunities to people, regardless of race, sex, ability, sexual orientation and social class, creating a culture of belonging that has its roots in the enhancement of diversity. An added value capable of generating innovation and change.
When it comes to diversity in particular, Ford aims to become the most inclusive and diverse global company. The first of these principles concerns high-level corporate leadership and focuses on the absolute strategic priority that represents the emancipation of women for the company. The suggested actions are aimed at establishing company-wide objectives and targets for gender equality and measuring progress through clear performance indicators, reviewing the requirements for membership in the Board of Directors, top management and other company committees, removing thus, any discrimination or prejudice against women.
In support of this vision, the American House focuses its efforts on increasing women’s pay and creating a culture in which women are not forced to face more obstacles than their male counterparts in their professional careers. .
To give further emphasis to this aspect, Ford Italia has decided to focus on the varied – and very popular – world of sim-racing, where, to date, the female universe is still little represented. The goal is to create the most inclusive team in the world of “esports” starting from Fordzillathe team built on Ford’s heritage in the world of real racing, to compete at the highest levels even in virtual ones.
“We are very proud to present” The W Track “, a project that sends a very strong message – he said Fabrizio Faltonipresident and CEO of Ford Italy – aimed at promoting inclusiveness and gender equality, opening a universal gateway to one of the most competitive and fun worlds ever, that of eSports “.
The initiative received the support of the Equal Opportunities Council of the Lombardy Regional Council and involved, in a round table, various representatives of the institutional, automotive and gaming world, including Alessandra Zinnogeneral manager of the Monza National Circuit; Giuseppina Fuscovice president of Aci; Enrico Furniturefounder of the Italian E-sports Observatory; Valerio Piersantivice president licensing and partnerships Kunos Simulazioni; Letizia Caccavalepresident of the Council for Equal Opportunities of the Lombardy Regional Council.