CASETiFY Launches Inspirational Space for Earth Day Celebration
As part of the marketing activities planned for this year’s World Earth Day, CASETiFY has introduced a limited-time inspiration space with the theme “JOURNEY TO Re/BiRTH”. The space invites consumers to witness the process of reshaping imagination and creative rebirth while promoting sustainable inspiration and self-expression.
The inspiration space features environmentally friendly art installations co-created with local art groups, showcasing CASETiFY’s commitment to expanding the use of recycled materials, recycling plans, and reducing disposable plastics. The design concept of the space uses futuristic silver and sustainable green to create a visually appealing environment that embodies the brand’s focus on technology, aesthetics, and environmental protection.
Highlights of the space include a display wall made of old mobile phone cases provided by C-Men players, showcasing the brand’s dedication to environmental protection. Additionally, the “Re/CASETiFY Rebirth” exhibition area presents a recycling program for old mobile phone cases, showcasing the process of transforming them into new Earth Day products made from recycled materials.
Collaborating with artists from around the world, CASETiFY has also launched art installations that promote sustainability and creativity. The brand’s partnership with Chinese environmental installation artist Zhi Lin resulted in the creation of a large-scale outdoor art installation called “Fireworks on the Earth”, which uses waste mobile phone cases to celebrate the beauty of sustainable art.
Further environmental initiatives include collaborations with Australian furniture brand Eva and New York artists Wade and Leta to create sustainable products such as the Re/Treat Sofa and Re/CASETiFY Rest Stop. These partnerships highlight CASETiFY’s commitment to promoting green practices and offering environmentally friendly products to consumers.
In addition to art installations and collaborations, CASETiFY has also launched an Earth Day series product made from “Re/CASETiFY particles” in collaboration with environmental activist Ouyang Nana. The brand has also partnered with Ant Forest to plant caragana trees for every Earth Day series product sold, further promoting environmental conservation efforts.
Looking ahead, CASETiFY aims to continue exploring diverse environmental protection practices and integrating sustainable development into its business model. By providing a platform for the global art community and offering environmentally friendly products, the brand remains dedicated to fulfilling its corporate social responsibilities in the field of environmental protection.