On June 15, Youku released the 2022 to-be-broadcast list. The drama series “Agarwood is like crumbs”, “Happiness to Ten Thousand Homes”, the variety show “This! It’s Hip-hop 5”, the documentary “Happy China” and “Shine!” Nearly 100 high-quality works such as “Chinese Civilization” and the cultural program “Don’t Answer” will be launched soon.
Drama series: high-quality drama + five major theaters are constantly exciting
In recent years, Youku has adhered to the strategy of exclusive broadcast of major dramas, focusing on the main dramas, and has laid out five theaters including the Love Theater, the Suspense Theater, the Hong Kong Theater, the Urban Theater, and the Family Fun Theater.
Among the top dramas to be broadcast on Youku, there is no shortage of realistic themes. Among them, the rural revitalization reality drama series “Happiness to Ten Thousand Homes” tells the story of the rural girl He Xingfu growing up under the multiple tests of career, marriage, love and family. The second part of the “Love Full of Love” series, “Love Full of Nine Roads” tells the story of a group of young people who grew up in Hutongs since childhood, and the stories of continuous struggle and growth in the past 40 years of reform and opening up.
Youku Pet Theater is the “No. 1 brand of female drama series” in China, aiming to provide users with “nutritious sweet dramas”. In the first half of this year, “Knowing Jun Chu, Just Like An Old Man Returning” and “Please Call Me Director” were successively launched. The two most popular dramas will be broadcast in succession in the future. The costume fairy tales “The Legend of An Le”, “Agarwood as Crumbs”, “The Star Falls Congealed into Sugar” and “Heart Care” will be broadcast in succession. In addition, the two urban romance dramas “Lighter and Princess Dress” and “Chi Dao” are also highly anticipated by users.
The suspense theater has a strong lineup. On the evening of June 15, “The Cloister Pavilion” will be broadcast exclusively on Youku. The drama is adapted from the mystery novel “The Cloister Pavilion Murder Case” by Keigo Higashino. The series “Outside Court” is divided into two chapters, “Drowning” and “Blind Spot”. For the first time, the play uses the narration method of AB drama to present parallel stories under the same world view in time and space from the perspective of the two protagonists. “The Coward” is adapted from Zheng Zhi’s novel “Swallowing Raw”. In addition, there is also “Meritorious Achievement: The Story of the Northeast Monster Mountain”, which tells the story of the little people who constantly break through the barriers and counterattack in the confusing and confusing Northeast Monster Mountain.
Upcoming works from Youku City Theater include “The Right Way to Open Your Life” and “Brilliant! brilliant! “Their Name” and “Mistakes into the Flash”, from the family, the workplace, and the campus, fully show the life stories of modern people.
Youku has the largest Hong Kong drama library on the entire network. The Hong Kong Theater has a total of more than 100 films and more than 3,000 episodes of Hong Kong dramas. In the near future, Hong Kong Theater will broadcast episodes such as “White Strongman 2”, “Forensic Pioneer 5” and “Integrity Sniper”.
In addition, as a national drama longevity IP, the latest season of “Country Love 15” will join forces with “Liu Laogen 5” to land on Youku Family Fun Theater as scheduled.
Variety show: Grasp the three emotional cores of “confidence, happiness, and healing”
In terms of variety shows, Youku will anchor “pan-population, big emotions, strong resonance”, and continuously launch high-quality variety shows around the social emotional core of “cultural confidence”, “simple happiness” and “emotional healing”.
In the “Cultural Confidence” section, “This! The fifth season of “It’s Hip-hop” is positioned as an international rookie exchange competition. It is hoped that the participation of hip-hop in the official Olympic competition will be an opportunity to convey the sports and competitive spirit of hip-hop and the charm of Chinese hip-hop culture to the world. This section also includes a variety show “Super Sense Star Electronic Music”, a live-action reality show “Rock Paper Scissors” that pays tribute to classic IP.
In the “Simple and Happy” section, the improv comedy competitive reality show “Improv Comedy Major League” will increase the improvisation of actors on the basis of retaining the language charm of the talk show and the dramatic performance of SKETCH, aiming to bring more laughter to the industry. A new, more realistic comedy. “Monster Music Academy” will invite national musicians with extraordinary singing skills and “all-round comedians” who love to sing to form a team to PK and pass on happiness.
In the “Emotional Healing” section, the Hong Kong drama-themed variety show “The Wonders of That Year” has not only the memories of Hong Kong dramas that travel through time and space, but also the new episodes of today’s difficult times. The reality show “Nice Sounds” will invite three masters in the music industry to re-create new words for classic melodies, create cross-generation songs, and arouse national-level empathy.
Humanities: Strengthen the narrative of youth and focus on cultural figures
Humanities programs have always been the dominant area of Youku. Not only are they rich in subject matter, diverse in genres, and they are quite nationalistic, various innovative forms of expression are also welcomed by young users.
This year, Youku Documentary will further strengthen the narrative of youth, and lay out three major content sections: “Tide in the East”, “My Times”, and “Fireworks World“. For example, the cultural exploration documentary “Shine! Chinese Civilization”, the reality show “Seeking Beauty”, which explores ancient Chinese aesthetics and modern national trends, and the world‘s first epic sports documentary “Competitive Planet”. It is worth mentioning that, in order to welcome the 20th National Congress of the Communist Party of China, Youku will also launch a large-scale documentary “Happy China” under the guidance of the State Administration of Radio, Film and Television. The film will record the work and life of ordinary people in various industries, and combine innovative methods such as interconnected 5G, interactive technology, and virtual reality to interpret “happiness is achieved through struggle.”
In the tenth year of deep cultivation of cultural programs, Youku will launch high-quality and nutritious content around the most active cultural figures in the contemporary era. Among them, “Don’t Answer” is the only documentary talk show authorized by “Three-Body Problem” on the entire network. The program is initiated by Jia Zhangke, and each episode invites two guests to discuss real issues in the future. The show has also worked hard on the texture of science fiction. In addition, the humanistic documentary reality show “Hot and Bright World” will allow big coffees from different majors to form a “study tour group”, play and learn, and export knowledge. “Round Table 6” will also continue to be organized by Dou Wentao to meet the audience.
In addition, Youku also reserves a large number of excellent works in the fields of animation, children, and movies. “The Tomb of God” and “Magic Kitchen 2” are highly anticipated. Children’s content such as “Tina Tony 3” and “Fanny’s Exploration of the Great Wall” are also loved by children and parents. The blockbuster movie Including the Hollywood blockbuster “Jurassic Century 3”, the spy war movie “No Name” and so on. (Li Wen)