Amazon has decided to clean up the fake reviews or somehow piloted: after having blocked product listings last spring sold by brands such as Aukey, Mpow, Ravpower, Vava, TaoTronics and Choetech, in some cases very popular with buyers, now drops a real bomb.
Confirming that a few months ago was just the tip of the iceberg: the Seattle has permanently suspended over 600 brands of mostly Chinese objects and accessories for a total of 3 thousand different accounts of the sellers who offered them in their listings.
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by Simone Cosimi
The group has confirmed the move to The Verge: a record-breaking maxi purge, without being too subtle or getting lost in the mystery. This is a far-reaching operation, after months of investigations and checks, because those brands have repeatedly and knowingly violated the rules of the largest virtual store in the world. In particular those concerning reviews. The Wall Street Journal had for example documented how initially suspended brand accounts offered discounts or purchase vouchers to buyers in exchange for a 5-star rating or, even worse, they turned to specialized services to buy comments and fake favorable opinions for the products. This plethora of newly discontinued brands evidently continued with the same practices.
The incentive reviews are prohibited since 2016, but over time they have changed shape: brands offer them as test programs for alleged VIP partners or extended warranty formulas. Other manufacturers (more often than not, unknown distributors and wholesalers who put any name on products baked from a large Chinese factory) only make themselves heard by buyers after a negative review. By placing a complimentary product or refund on the plate provided we eliminate that comment so heavy for the hierarchy organized by Amazon’s algorithms. That is, for the results that customers are faced with after a search on Google or directly on the platform.
At the moment there is no official list of the 600 suspended brands and it is likely that someone has already reorganized to pierce the net where it ended up. Just as, The Verge recalls, he had done the same Aukey until July: banned in May, in fact it continues to sell in other commercial guises.
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From Seattle they said that “Amazon works hard to create a great experience in our store so that customers can shop with confidence and sellers have the opportunity to grow their business in healthy competition. Customers rely on the accuracy and authenticity of product reviews to make informed purchasing decisions, and we have clear policies for both reviewers and sales partners that prohibit abuse of our community features. We suspend, ban and we take legal action against those who violate these policies, wherever they are in the world“. In short, we will continue on this path, against “malevolent actors” involved in repeated violations such as abuse in reviews.
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