Home » Apple executives talk about why Apple Watch Series 7 is equipped with a larger display, and there is no plan to launch the watch face store

Apple executives talk about why Apple Watch Series 7 is equipped with a larger display, and there is no plan to launch the watch face store

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“We spent a lot of time on the initial design. I think we did a lot of things right, especially as a wearable device, which is really built for comfort on the wrist. From a design point of view, we have The status quo is quite satisfactory.”

According to MacRumors, Apple Watch Series 7 has been listed before, and the watchOS 8.1 of Apple Watch Series 7 is optimized for its larger display. Recently, Apple executives Alan Dye and Stan Ng explained some of the reasons why watchOS has adjusted the Apple Watch Series 7 in an interview with CNET.

Apple executives talk about why Apple Watch Series 7 is equipped with a larger display, and there is no plan to launch the watch face store

Alan Dye is Apple’s vice president of interface design, and Stan Ng is the company’s vice president of product marketing. They explained that due to the need for easier-to-read text to improve usability, Apple chose to increase the display size of the Apple Watch in Apple Watch Series 7.

“We have the opportunity to increase users[文字] The dot size is even larger than what we allowed in the past. This is largely driven by the new display… For many users who need larger fonts,[它將] More useful and easier to use. “

IT Home is informed that the design of Apple Watch Series 7 has been improved, the four corners of the case are more rounded, and the edge design of the display is based on the principle of light refraction, which enables the full-screen display of the dial and App screen to visually seamlessly connect the surface of the case.

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Stan Ng said that the light refracting edge of the front crystal of the Apple Watch Series 7 drove the company’s design decision for watchOS and explained the role of the refracting edge.

“This refraction edge creates a very subtle surround effect. It makes the screen appear to be curved downwards towards the watch case. In fact, this is an optical effect due to the light from the OLED being refracted on the edge of the front crystal. It’s caused by the way. We redesigned the crystal to make it more like a dome shape, which also helps to increase the thickness and durability of the crystal. Therefore, this is the best of both worlds.”

The decision to create a watch face that emphasizes the curvature of the edge of the display was obviously made after the development of a new front crystal. Alan Dye said: “Once we started using this new crystal and display, all these subtle design decisions were made here, pushing these scales to the very edge of the display to highlight some of the effects.”

Apple provided a complete on-screen keyboard for the first time in Apple Watch Series 7. The keyboard is also compatible with QuickPath. According to Alan Dye, Apple chose not to add a different area for each key to make the keyboard less crowded, but it also hints to users. , “Accuracy is not completely critical to your clicks, because we have built-in smart features.”

Alan Dye said that despite the extra screen space, Apple still treats the Apple Watch as a device designed for short-term use, just like the original 2015 model.

“I think that many of the core fundamental values ​​surrounding how we manage news watching remain the same. Although we can display more content on the screen, we still think of it as a scannable, smaller, interactive Shorter products, not products like iPhone or iPad.”

Stan Ng added that he believes that the large screen of the Apple Watch Series 7 is mainly used as a tool to “consume this information faster and easier.”

“This is not to say that you spend 30 minutes watching mobile phones and social media, or spending an hour working on files on a Mac. The power of the Apple Watch lies in the hundreds of glances per day, which may give you the information you need at the time.”

Alan Dye said that Apple still believes that watchOS is different from iOS and looking to the future. He said, “We have been thinking about the future, and we have been reviewing and challenging our language.”

“We spent a lot of time on the initial design. I think we did a lot of things right, especially as a wearable device, which is really built for comfort on the wrist. From a design point of view, we have The status quo is quite satisfactory.”

CNET asked Alan Dye and Stan Ng, although they told Alan Dye that Apple currently has no plans to establish a watch face store.

“Although hardware is the key to distinguishing Apple Watch, we think that watch dials also play a considerable role, which is why we have been careful for many years. Despite a variety of products, there are many consistent design elements. If If you look carefully, the hands of the watch are always drawn in exactly the same way, even though they are displayed in different colors. We think that a very good balance has been achieved. The dial itself, they must provide a canvas and a template for third parties, they can[用來] Create a variety of complex functions, and turn the watch face into their watch face, which in some ways becomes the interface of their application. “

This article is authorized to be published and does not represent the position of 36Kr.

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