Apple is poised to scale back its iPhone 13 model production targets for 2021, cutting them by 10 million units from forecast. The change of course is attributable to the lack of chips that continues to worry the world of tech and other sectors.
The company had expected to churn out 90 million of the latest iPhone model in the final three months of 2021, but is adjusting its expectations downward as partners Broadcom and Texas Instruments fail to supply enough components. To write it is the Bloomberg agency, citing a source inside the company.
The shortage of chips and problems with suppliers
Apple is one of the companies that buys the largest volumes of chips worldwide, setting the pace of the supply chain. Its influence on the market has not prevented it from encountering the same chip shortage that haunts the rest of the companies in the sector, in a crisis that is likely to drag on into 2022 and beyond. Apple receives display components from Texas Instruments and wireless components from Broadcom, but is also experiencing problems and delays from other vendors and for devices other than its smartphone. The chip shortage has actually already impacted the company. and the ability to deliver the models on time.
Deliveries postponed, but revenues will still boom
The latest specimens of the Bitten Apple, iPhone 13 Pro and iPhone 13 Pro Max, went on sale in September but will not be delivered to buyers for about a month. Ongoing orders have been postponed to mid-November, with the aim of delivering smartphones in time for the holiday season. The quarter is expected to close with a jump in sales capable of bringing revenues to 120 billion dollars, an increase of 7% compared to last year and the equivalent of what the group was collecting in 12 months a decade ago.