In a world where 75% of the companies present in the S&P 500 index today will be replaced in 2027 and where innovation risks being the prerogative of agile, creative and resilient startups, the challenge for companies and managers is to learn how to collaborate and learn from the same startups that threaten their business models.
Open innovation and open confrontation with innovation and with new players who are not necessarily only competitors in an open and collaborative ecosystem can turn into the road to overcome the crisis and adapt to rapidly evolving markets under the pressure of technological acceleration. . Going beyond mere digital transformation, that may not be enough.
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In market contexts of high complexity and volatility, the knowledge of the methodologies emerging from the world of startups and of the main players within modern innovation ecosystems, constitute an element of competitive advantage for companies and individuals.
It therefore becomes crucial to know how to deal with the innovation ecosystem and the world of startups in order to be able to draw from it the potential and possible collaborative synergies.
In this sense, thanks to the knowledge and direct experience with the world of startups and innovation, the School of Management of the Politecnico di Milano and the PoliHub (Innovation Park & Startup Accelerator of the Milanese university), with the fourth edition of the Welcome to startup world course, aimed at providing managers, professionals, entrepreneurs, consultants and potential investors, a vision and concrete experience of the development methods, evaluation of a startup and the logic behind the decisions of Business Angels and Venture Capitalists .