She was among the protagonists of the evening in which we awarded our Italian Tech Awards (video), and now BigMama she is also the first Italian artist to hold a concert entirely in the metaverse.
It will happen next December 22nd at 21.30 in diretta streaming gratuita su Live Now, where the young rapper will be transformed into an avatar and on a stage inspired by the beaches of South Beach, Florida, he will sing his greatest hits, from TooMuch a So Light, even interacting with the connected audience from home.
Before the concert, spectators will be able to attend (at 8 pm) to a kind of behind the scenes on the Live Now social channels (Instagram, Facebook and TikTok) and later (at 9 pm) to an interview to the singer.
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Until i virtual and augmented reality viewers they will no longer be widespread, the risk is that these events are a bit of a replica of what happened already 15 years ago on Second Life (and today on Fortnite), but this is definitely a step in the direction of what the future of the Internet will be: “I’m super excited and happy to bring this experience to life in the metaverse – said BigMama – The live dimension is by far my favorite and experiencing something completely new, so much so that I am even the first in Italy to do it, makes me proud of my work, very curious to see how the concert will come and interested in understanding all the work behind it “.
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