Buddyfit: The Leading Health and Wellness App in Italy
Founded in 2019, Buddyfit has quickly become the go-to platform for individuals looking to maintain a healthy lifestyle. With a focus on providing flexible fitness and well-being solutions, Buddyfit has garnered recognition as the first application in the health and wellness sector in Italy in terms of users and downloads.
In just two years, Buddyfit has managed to establish itself as a leader in the industry, attracting hundreds of thousands of users and creating a strong community. One contributing factor to its success is the endorsement of renowned brand ambassadors such as Zlatan Ibrahimovic, Ona Carbonell, and Saúl Craviotto.
What sets Buddyfit apart is its ability to anticipate emerging trends. By offering users the convenience of training from the comfort of their homes, Buddyfit has made it easier for individuals to prioritize their physical and mental well-being. This accessibility is especially valuable for those who may lack the time, resources, or motivation to exercise regularly.
Recently, Buddyfit introduced a new feature called “Chef,” a dedicated section focused on nutrition. This addition demonstrates the platform’s commitment to providing an accessible solution for everyone seeking a healthy lifestyle. “Chef” offers over 500 easy, healthy, and quick recipes, along with expert advice from nutritionists. The aim is to help more people find their balance without compromising on enjoying food.
All recipes available on the Buddyfit app are designed to provide the necessary energy for individuals leading an active lifestyle. Following a healthy, complete, and balanced diet ensures individuals have the energy required to tackle daily challenges and complete their training regimen. The recipes are categorized into breakfast, lunch/dinner, and snacks, guaranteeing options for every moment of the day. Furthermore, the app allows users to filter recipes based on specific dietary needs or restrictions, such as gluten-free, vegetarian, vegan, lactose-free, ketogenic, sugar-free recipes, and more.
Each recipe on Buddyfit includes a list of ingredients, corresponding quantities, a summary video, preparation steps, preparation time, difficulty level, and other dish characteristics. This comprehensive information empowers users to follow a healthy and balanced diet successfully.
By subscribing to Buddyfit’s annual plan, users gain unlimited access not only to all recipes but also to a wide range of fitness, yoga, pilates, and meditation content. This holistic approach allows individuals to embark on a transformative journey towards well-being, starting with exercise and meditation and culminating in healthy eating habits that support both physical and mental change.
Buddyfit originated as a business initiative in early 2020, spearheaded by three young co-founders: Giovanni Ciferri (CEO), Stefano Manzoni, and Stefano Cortese. The team was soon joined by Attilio Mazzilli, a partner at Orrick and an investor in successful Italian and international scale-ups, along with a group of accomplished digital entrepreneurs. With significant investments in research and development, Buddyfit successfully digitized the fitness industry and quickly gained traction, even during challenging times.
Buddyfit’s success story is a testament to the growing demand for accessible and comprehensive health and wellness solutions. With its innovative approach to fitness, nutrition, and overall well-being, Buddyfit continues to empower individuals on their journey towards a healthier lifestyle.