The shares of Google and YouTube for counter the spread of disinformation online increase. After the ban on the publication of fake news on the video streaming platform on the pandemic and vaccines, the Internet giant has adopted a new measure that further exacerbates the crackdown already in place against those responsible for the spread of hoaxes and conspiracy theories. Big G has decided to block the display of advertisements on YouTube sites and videos that spread an incorrect description of facts and news related to climate change.
The new policy intends to prevent the remuneration through ads of those contents that are in contrast with the widespread scientific opinion on the existence and causes of global warming: “This includes contents that define climate change as a hoax or a cheating, which deny that long-term trends show that global temperatures are rising and that reject the idea that greenhouse gas emissions or human activity contribute to climate change, “reads one note published by the Mountain View company.
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Google made this decision after listening to the opinion of publishing and advertising partners: Over the years, these have expressed strong concerns about ads being shown alongside videos that incorrectly or loosely addressed issues related to pollution and the health of our planet. Because, while companies don’t want their advertisements alongside this content, on the other hand too content creators they don’t want ads containing fake news on their pages.
A problem then not only of disinformation, but also of business. And now Big G tries to run for cover, with a move that goes in the direction of fighting the hoaxes, but which also serves to strengthen “the integrity of our advertising ecosystem”.
However, the company wanted to clarify that, in evaluating the various contents through the magnifying glass provided by this new policy, attention will also be paid to examining the context in which they will be produced. That is to say, it will distinguish between content that makes a false statement pass for a fact and content that speaks or discusses that statement: “Advertisements and monetization on climate-related issues will be allowed, including public debates on environmental policies, the various impacts of climate change, new studies and research, and so on.”
To ensure compliance with these new measures, the tech giant will be able to count on a dedicated team but it will also take advantage of some automatic tools. The new course will start next month.
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