Have iPhone users noticed that the message bubble has two colors when using iMessage to send a message? iMessage can send messages through the network when both parties have a network, and the new Android actually has a similar function, but it can’t send cross-platform at present, and the problem lies in Apple.
Apple’s iMessage will be marked with two colors in the dialogue, blue is iMessage messages sent over the Internet, not only free but also can send group messages, pictures, emoji, likes and display input status, and green is general SMS/ MMS text messages, which require a fee to be sent through telcos, are simple in function and even have a limited number of words.
A recent Wall Street Journal report pointed out that because some students’ messages were different in color from others, Android users felt excluded and caused peer pressure. At the same time, students were more willing to buy iPhones in order to integrate into the group. There is a phenomenon of consolidating users.
Google’s senior vice president of products and platforms, Hiroshi Lockheimer, took to Twitter to criticize Apple for selling products with peer pressure and bullying. For a company whose marketing values are humane and fair, it is a two-sided approach. After the speech came out, it also caused a lot of discussion on the Internet.
▲ In the middle of the photo is Hiroshi Lockheimer.
Later, Hiroshi Lockheimer said that he did not want Apple to open iMessage to Android phones, but hoped that Apple would support Rich Communication Services (RCS), a modern messaging system advanced communication solution in the industry, a phone number-based messaging system similar to SMS. .
RCS was initiated by the GSM Association and promulgated general specifications. Similar to iMessage, it also sends messages for free over the Internet. It can also send group messages, pictures, emoji, likes, and display input status, although for example Google, telecom provider T-Mobile , Verison and other servers have their own applications, but they can communicate with each other as long as they support common settings.
▲ Google’s native messaging software has integrated the RCS service, which is named the instant messaging function in the settings.
Hiroshi Lockheimer explained that there are many communication software now, and each person may use it differently, but for example, SMS text messaging is a common support function of mobile phone standardization, so text messaging is the most likely contact method that everyone can use, and RCS is Like an evolution of SMS,
Moreover, RCS supports point-to-point encryption, which not only allows Android and Apple devices to communicate with each other, but also improves the information security of Apple users. Hiroshi Lockheimer believes that Apple’s failure to support RSC will hinder the development of the communication industry, not only affecting Android users, but also damaging Apple. User experience for users.
Apple is reluctant to respond to this; and the documents previously disclosed in the Apple and Epic game lawsuit disclosed that Apple had discussed opening iMessage to the Android platform to attract consumers to switch jobs, but after the discussion, it was believed that this move came from The injury is even bigger. After the opening, parents may be more willing to use Android phones for their children, so give up.
Citing source:Hiroshi Lockheimer（Twitter）、Android Authority、9to5Google