From Logitech and Bretman Rock comes the idea of launching the first Music Awards Show in the Metaverse, with Lizzo’s debut performance on Roblox. The second Song Breaker Awards project done in this way celebrates the creators who are shaping pop music through trends, dances and challenges shared on social media.
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The show will premiere on Roblox on Saturday April 30th at 7:00 pm Italian time, with three additional performances over the weekend. The pre-show experience starts today.
The Song Breaker Awards Show is just one of the ongoing projects under Logitech for Creators’ global “Together We Create” campaign, which shares its vision of partnering with creators to shape the future of content creation together.
This immersive world was designed from the ground up as a creator-centric experience, making it fun for its community, which can engage and play with their favorite creators in unexpected ways. The Song Breaker Awards will be presented by famous influencer and digital entertainer Bretman Rock. Also on the digital stage of the Song Breaker Awards will be Lizzo, the iconic award-winning artist at the Grammy Awards.
Preview
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In the pre-show experience on Roblox, fans will be able to ride an epic roller coaster, collect Creator Coins, earn badges through the game to unlock special items, take an XL selfie photo with friends, attend the Creator Society Cafe and Defy Logic Lounge, and purchase exclusive merchandise such as Pop Key hats, Litra Glow wings and Lizzo concert t-shirts for your avatar from the Logitech For Creators virtual store. Proceeds from all digital merchandise sales will benefit MusiCares, the leading music charity. Founded by the Recording Academy in 1989, MusiCares serves as a safety net supporting the health and well-being of the music community.
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