The Deadline website has obtained information alleging that Netflix plans to use live streaming technology to launch unscripted reality shows and other types of programs, thereby creating a new viewing experience and business model.
According to the report, Netflix will likely produce the upcoming dance show “Dance 100” in the form of live streaming, as well as the live improv show “Netflix Is A Joke Festival”. The content of the programme is not presented as a pre-recorded production.
As for the relevant news, there is no clear launch time for this feature, but it is expected to be launched in the near future. At the same time, the report also stated that only a small number of teams within Netflix have invested in the development of this technology application, but it is only in the early stages.
The addition of live streaming technology application content means that Netflix will be able to develop more live program content, thereby attracting more viewers to watch online at the same time, and thereby increasing the number of subscribers, and even creating more business models through real-time online interaction. For example, increase product shopping guide, advertisement exposure, etc.
In previous news, it was revealed that Netflix will announce the launch of a service version that supports advertising costs by the end of this year, and also expects to charge additional usage fees for subscribers who share accounts with others for a long time to improve the current decline in subscribers. .
On the other hand, the Wall Street Journal pointed out that Netflix recently adjusted its internal company culture policy, explaining that employees may be required to deal with content projects that are different from their personal values, and that Netflix produces content that is determined by the audience, not by Netflix employees. Personal preference, approval or not determine whether the content is put on the shelves.