The central role of the blockchain
Will the Cà di Dio experiment have a sequel? On question, Francesco Ciuccarelli, Cio and Cto of the Alpitour Group, has no doubts: «Yes, he will certainly have it. With VOIHotels we have set up a dedicated work team, of which Tripscommunity.com is also a part, and we are thinking about next year both in terms of initiatives for the sale of unique experiences in the hotel sector and in terms of new ways of creating and distribution of a tourist product “.
Therefore, there is no lack of planning for the development of NFT in the tourism sector but it is necessary, according to the manager, to distinguish two aspects: on the one hand, the use of digital currencies as a mere means of payment, which essentially depends on regulations and on how governments and governments will act. authorities, on the other hand the adoption of the blockchain as a decentralized infrastructure and the use of tokens within a vertical community.
Cryptocurrencies, according to Ciuccarelli, are today to be seen as marketing operations or as investment strategies that are difficult (still) to be replicated in Italy, and in any case not linked to industrial operations.
The use of the “block chain”, he explains, “is directly linked to the enabling of new transactional modalities in a distributed value chain and to the aggregation of a critical mass of early adopters around some applications that already interpret the new paradigm . And this is already happening. In addition to the NFTs of which we have seen a very interesting case in a loyalty key from the Marriot chain, there is the case of the crypto currency marketplace WindingTree, which has opened the way in the travel sector for the so-called Dao, that is, decentralized autonomous organizations ” .
Web 3.0 perspective
Decentralization, the passage from information to value and transaction, individual sovereignty: these, according to the IOC and CTO of Gruppo Alpitour, are the key attributes of the concept of Web3 (or 3.0), that is the idea behind a new iteration of the internet that incorporates blockchain-based decentralization.