Pinterest bans ads that talk about weight loss

Pinterest – social media where images and videos are shared with 478 million users worldwide – blocks advertising that talks about weight loss. A new initiative against ‘body shaming’ that will also stop ads that make vague references to body mass index or that “idealize or denigrate” certain body types. It is the first online platform to make such a decision.

“Across the country, people of all ages are facing difficulties related to their body image and mental problems, particularly at this time when we emerge from the pandemic and start the summer season – writes the social in a post – and we’re empowering the ‘Pinners’ to plan an ad-free summer on weight loss so they can focus on what matters most. “