From the return of The Jackal to Morgan’s cursed stars, along with two topics that always work in Italy (football and food) and an idea of what life will be like after 30: this, in a nutshell, the autumn of the new original shows from Spotify, the audio streaming platform that increasingly focuses on podcasts, riding a now global fever.
The ranking
Here are the most listened to Fifa songs and playlists on Spotify
by Marco Cimminella
In just 3 years, from 2018 to today, the number of shows has increased a lot, with one growth of over 2500%. The supply is growing because the demand is growing (obviously), with more than 84 million people worldwide listening to a podcast for the first time between January and September 2021. Italy, according to Spotify data, “is among the countries that have shown the greatest growth in the offer of the genre, with an expansion of the catalog of 89% in the last year alone”, while at the level global average is 85%, with 1.5 million new podcasts. But what are we listening to? At the top of the global charts is the Society & Culture genre, with shows like those of former US president, Barak Obama, or Bruce Springsteen; or Comedy, driven by titles such as The Joe Rogan Experience, Armchair Expert with Dax Shepard and Call Her Daddy by Alexandra Cooper, beloved by Generation Z and Millennials.
In our country, among the over 40s, the history lessons and conferences of Alessandro Barbero, while Gen Z and Millennials’ favorite show is Wild Moss by Fedez and Luis Sal; for news, the most listened to is Morning by Francesco Costa, while Demoni Urbani is confirmed as the most loved true crime and EdoBraa’s Motivation and Personal Growth is in first place in the Lifestyle & Health category.
And in October we start again with those who had paved the way in Italy: after the success of “Tutto Sanremo but lasts less” (in February the first made in Italy title for Spotify), from 13 October The Jackal are back with “Biscottis, Stories of the Internet”, new show that will tell how the Web has changed and how the Web has changed our lives (in the title the reference is to the hated cookies): “It will be the pop-story of the Internet through absurd and incredible moments in which the Web has changed people’s lives “, explained Ciro Priello. An example? “That boy who, starting from the exchange of a metal paper clip on the Internet, managed to have a house in Canada”, Simone Ruzzo anticipated.
It has been online since 14 October “UltràDelicious – Maurizio Tentella”, a trip to 16 Italian cities that combines food and football, with the stories of epic teams, from Ronaldo’s Inter to Batistuta’s Fiorentina, passing through Vialli and Mancini’s Sampdoria: “It will be discovered how cheering and good food help prepare the former and digest the latter”, is the ironic comment by Tentella. From 18, “All the times”, with two true friends, in life and at work, namely Camilla (Camihawke) and Alice (Alice Venturi) to retrace all the times they have learned something new, from university to going to live together, from understanding what work to do to the fool, up to the horoscope: “It will be the vision of 30 years and the story of how much our point of view has changed”, explained Camilla.
In the end, Morgan and “Ikaros – The wax wings of rock”, from 21 October, with a roundup of artists, who “by burning themselves, saved the music. To remain eternal”. Starring, Tenco, Billie Holliday, Janis Joplin and, in the first episode, Amy Winehouse.
He postpones
Less Facebook, more TikTok and YouTube: this is how the way we read news has changed
by Emanuele Capone
Meanwhile, the Spotify call for Sound Up, a global program to support the production of original shows by aspiring podcasters women: “We realized that only 22% of those present in the Italian top 100 ranking are led by women”, they explained from the platform. The places were 10, but the applications arrived were almost 1000.