Telegram would have ready the launch of a paid version. The messaging service, considered among the safest on the market, would have accelerated plans to try to increase revenues, also in light of the boom in downloads and new registered users in recent months, thanks to the war between Ukraine and Russia.
According to some screenshots obtained from the Android Police website, the company will offer a service called Telegram Premium which, for a fee not yet known, will allow access to exclusive content, including emoticons and animated stickers, otherwise hidden.
Telegram premium after the sinking of the cryptocurrency
The latest beta version of the iOS app includes emojis and stickers to be unlocked only if you subscribe to Telegram Premium, a service currently unavailable but already discussed in December 2020, when the founder Pavel Durov in a post on his official Telegram channel he confirmed the need to identify alternative means of revenue for the app, without selling subscriber data to advertising and analytics agencies.
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In the past few years he had tried other tools, such as throwing one cryptocurrency linked to the messaging app which, however, was severely hindered by the American authorities to the point of inducing the entrepreneur, founder of VKontakte, the most popular social network in Russia, to change his plans and cancel its launch. Durov would now like to leverage the new wave of popularity gained by his app, used by both the Kiev government and authoritative Kremlin representatives such as privileged channel for its official communications.
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Telegram 8.7.2, whose release has not yet been publicly released, offers those who click on the paid emoticons a Premium subscription. According to detractors, this could be the first step in transforming much more functionality of the application in favor of paying users only.
However, Durov himself has more than once expressed himself on the fact that Telegram will not pay existing functions, having the key objective of protecting the messages of all subscribers. According to data from the Russian telecommunications operator Megafon, Telegram’s share of the mobile internet traffic in Russia rose to 63% in the first two weeks of Marchcompared to 48% in the first two weeks of February.
Conversely, the use of WhatsApp, owned by Meta, the holding of Mark Zuckerberg, fell from 48% to 32% over the same period.
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