Italy is European champion after beating England on penalties, whose fans, taken by the bitter disappointment, even left the stadium before the award ceremony. Disappointment that also transpires from the headlines with the Daily Mail, that “It all ends in tears”, while of course the Italian newspapers rejoice in the victory, like all of us.
If this is the extreme summary of the results of the European final, waiting to know the results of the television audience, which have so far gone crescendo from game to game, we analyzed online conversations (social, news, blog and forum) regarding #Italy-England.
About 518 thousand citations of the final, by over 30 thousand unique authors, whose contents have involved (including likes, reactions, comments and shares) more than 2.9 million people. Maximum peak between midnight and 00.15, with more than 37 thousand citations in a single quarter of an hour.
The potential range (the so-called opportunity to be seen) of that volume of conversations was nearly 3.8 billion impressions. Range that we estimate to be effectively equal to over 189 million impressions, of exposures to content related to the final of Euro 2020, gross of duplications.
It is interesting to note that, contrary to the usual, there is one prevalence of women in online conversations about the match, while the concentration on those between 18 and 34 is also the result of the different intensity in the use of social media by young people.
Of the former goalkeeper of the national team, Gianluigi Buffon, the post that generated the most engagement on Facebook in the last 24 hours, with more than 345 thousand between likes and love, more than 4 thousand comments and over 8 thousand shares. On Twitter, on the other hand, it was Francesco Totti who generated the most involvement, with the his tweet retweeted nearly 3,000 times and with over 28 thousand I like it.
Of course the sentiment, the emotions related to words in online conversations, is largely positive with, in addition to the mention of some of the main players, and of course Mancini, terms like “crying” (obviously of happiness) rather than “enjoying” to dominate.
.