WELLNESS TOURISM TAKES A NEW TURN IN THE GLOBAL TOURISM TRENDS
MADRID, 27 Abr. (EUROPA PRESS) – Wellness tourism is undergoing a significant transformation as it becomes more interactive and actively engages with the destination. This shift is part of a broader perspective of well-being that is reshaping how destinations cater to their visitors.
The concept of ‘active well-being’ is gaining popularity, with a focus on preventive, proactive, and lifestyle-oriented activities such as fitness, healthy eating, relaxation, and curative treatments. Sports disciplines, gentle hiking, water sports, spa experiences, hot springs, and gastronomic adventures are all part of this evolving trend.
According to travel intelligence company Mabrian, five key elements are expected to drive the demand for active well-being tourism in the coming years. Travelers are increasingly seeking activities that combine exploration, recreation, and contribute to a balanced and healthy lifestyle.
Europe is leading the charge in active well-being tourism, with a growing interest in experiential products, outdoor activities, and healthy lifestyle choices. The pandemic has accelerated this shift, with more European travelers opting for nature-based experiences and activities promoting an active lifestyle.
Hiking and camping tours, bicycle tours, kayaking, cooking classes, windsurfing, and kitesurfing are among the top activities preferred by European travelers. The demand for these experiences is on the rise, reflecting a shift towards a more proactive approach to travel and well-being.
Destinations are encouraged to develop tourism products and offerings that cater to this evolving trend, combining outdoor activities with natural resources to create unique and desirable experiences. This holistic approach to planning will not only meet the needs of current travelers but also help improve destination planning and promotion strategies.