At the Time Magazine Top 100 Influential People event in New York, Apple CEO Tim Cook was asked about the changing situation of work in the post-pandemic era. He said that he was still trying to find the right balance. Find a better way between the past work style of the office and the remote work style.
Prior to this, many Apple employees had rebounded due to the company’s request to return to the office. For example, Ian Goodfellow, who was originally in charge of machine learning at Apple, turned to join Alphabet’s artificial intelligence technology company when he was dissatisfied with the company’s return to the office policy. DeepMind, and some Apple employees have also decided to leave to find other jobs that can work from home or remotely because of the company’s return to the office policy.
Tim Cook said that the current online mode of interaction is indeed more convenient, and it can also discuss work content like a physical meeting, but the overall feeling will still be significantly different, and he prefers to talk face-to-face at close range. “Accidental Discovery”.
The implication is that, compared with the current many technology companies that allow employees to work remotely and only return to the office to work when there is a need, Apple will tend to require employees to return to the office and resume their previous work patterns.
As for the hybrid office model advocated by companies such as Zoom and Cisco, and even the trend of enhancing online interactive experience through virtual visual technology, Tim Cook believes that such technology is indeed conducive to the development of future interactive models, but in the end it still cannot replace the face-to-face face-to-face in the past. , but it is also expected that the interaction patterns between people will be more different in the future.
At the same time, Tim Cook also said in an interview that if privacy issues cannot be taken seriously and improved, it may also change the way people interact in the future.