Recently, NetEase Cloud Music launched the first National College Students Original Music Competition. Hong Ruiye, the landlord’s cat and a famous Chinese music lyricist, served as the initiator and judge of the competition. This competition aims to discover the most potential music creators in colleges and universities across the country and cultivate new talents for the Chinese music scene. From now until June 20, college students in colleges and universities across the country who meet the relevant requirements can search for the keyword “New Sound Wave” on NetEase Cloud Music, and participate in the submission through the event link. The finalists will be announced on June 22, and the final winners will be officially announced on July 7.
It is reported that this competition is aimed at college students, and the purpose is to cultivate and support original musicians among the college students, and to explore excellent song and song works. In order to ensure the professionalism and rigor of the competition, this competition specially invited Mao Mao, the landlord of a well-known domestic singer-songwriter group, as the initiator, and also invited Hong Ruiye, a well-known Chinese lyricist, as a creative tutor. As a singing group that also came out of the campus, the landlord’s cat has been welcomed by many music fans with its fresh and natural style, and is one of the hottest music groups at the moment. And Hong Ruiye, as a senior lyricist in the Chinese music scene, has dedicated classic works such as “Courage”, “Want to See You” and “Laughing Eyes” for music fans in his career of more than 20 years.
In addition, the competition also has a dual track for lyrics and Demo. Excellent works will not only have the opportunity to be sung by the landlord’s cat, but also be professionally produced and promoted by NetEase Cloud Music. It is worth noting that this competition provides the contestants with the AI music creation platform “NetEase Tianyin” as an exclusive supporting arrangement tool for the competition to assist the participating creators in one-click arrangement.
In order to further encourage the participation of campus creators, this competition provides rich prizes for the contestants. In addition to the cash prize with a total amount of up to 100,000 yuan, the competition also provides 100 winners, who will be rewarded by NetEase Cloud Music quarterly vinyl members. Outstanding creators will also have the opportunity to join NetEase Cloud Music and become full-time music creators.
As a well-known original music platform in China, NetEase Cloud Music has always supported originality and has attracted a large number of original musicians. As of the first quarter of 2022, the platform has more than 450,000 registered musicians. At the same time, NetEase Cloud Music has been committed to supporting the growth of original musicians. Through the “Stone Project”, “Ladder Project”, “Music Explorer Action” and other projects, it provides diversified services for music creators. In the future, NetEase Cloud Music will continue to focus on the support of original musicians and help them create higher-quality music works.