In the past year, Taiwan stocks have been hot. According to the stock exchange statistics, the number of newly opened accounts in 2020 will reach 670,000, and the total number of accounts will reach 11.24 million, which means that on average, one of two nationals is in Taiwan stock In the investment market. What’s more surprising is that young investors aged 20 to 30 have grown significantly to 1.23 million, making the overall investor age drop significantly. Investors under 30 accounted for almost 42.9% of the total number of account openings! And the results of another media survey show that 40% of investors invest through mobile devices such as mobile phones or tablets. This is showing that this group of investment novices not only rely heavily on digital investment tools, but also look forward to extracting information from the vast and miscellaneous information. Effectively invest in know-how, enhance operation technology, and become the winner in this wave of Taiwan stocks boom!
Work and trade while choosing smart digital tools to save worry
As more and more young people know how to make good use of mobile financial management and ordering tools on mobile apps, a scene has become common since last year. Many office workers are working in the MRT or office while driving their mobile phones and staring at the K-line or Red, green stock price list, and switch between different APPs, but due to the time at work, can not enjoy the trade. However, after the outbreak of the outbreak in Taiwan’s communities after May this year, the lifestyle of long-distance work and living at home catalyzed the frequent use of digital investment tools.
After actual operation, it is found that the existing digital investment tools in the market have different shortcomings. For example, the interface is not intuitive and it takes a long time to find a function; or the information is not comprehensive enough. Investors must have two or three sets of APP at the same time. Information is required; and an account must be opened in a designated bank or broker to use the corresponding APP tool, etc.
SinoPac Securities closely observes the investment behavior of investors in the past year, as well as the pain points in the use of digital tools, and also observes that in the first quarter of 2021, there are more than 70% of customers with less than 10 transactions in the first quarter of 2021, and most of them Investors focus on long-term investment rather than short-term trading. In addition, the proportion of this group of investors using digital investment apps is as high as 70%. It is obvious that investors will have a long-term need to rely on digital investment apps. Therefore, SinoPac Securities launched a new digital investment APP in May this year.
Extensive and in-depth data analysis is like a famous stock market teacher in the APP
One of the great features of Wing Fung Gold Securities’ new “Large Account Investment App” is that it not only serves customers who open an account with Wing Fung Gold Securities, but also becomes a stock selection platform. The public in demand. Any user can quickly log in through social accounts such as Google, Facebook, and select the required analysis information to help more young investors learn to invest in the stock market and accumulate wealth steadily and effectively.
Secondly, the “Large Account Investment App” allows customers who open an account and place an order to perform a one-stop real-time accounting query service, including an overview of bank balance, transaction query, inventory, profit and loss, and make investment management easier. It is worth mentioning that the UI (User Interface) design on the presentation of individual stock data in the “Big Hutou APP” is very friendly to the people, and it is convenient to switch between different technical lines, making the UX (User Experience) more intuitive and easy to navigate.
Intimate new stock lottery and stock deposit area to meet the needs of petty bourgeoisie
In addition, the “Big Investment App” has a special highlight, which is the “Subscription Area”. It is broadcasted from time to time, before stock purchases and the first day of purchase, to help the public track which companies have recently conducted new stock lotteries and easily obtain them. Information about the profit margin. The platform can also be connected to the “Fengcun Stock” area of SinoPac Securities, to help depositors select suitable deposit stocks, including popular TOP10, individual stock recommendations, ETF recommendations, and can immediately trial remuneration for petty bourgeois and novices in the stock market. Xiaobai made a choice more confidently.
In addition, the “Big Investment App” actively provides a variety of investment data analysis, including “Smart Stock Selection” to aggregate a variety of real-time rankings, such as various ups and downs rankings, trading volume rankings, daily limit locks, and other popular ranking analysis, as well as stock prices breaking through the monthly line. , The stock price has fallen below the quarterly line, the stock price is below the net worth equivalent volume index, and the ranking of foreign shareholding ratios, the number of shares held by investment trust and other bargaining chips. There are even consolidated reports made from the perspective of business performance, such as the ranking of the yield rate and the ranking of monthly revenue. Coupled with the continuous update of rich and instant financial-related news, investors seem to have a portable investment analyst who can assist smart stock selection anytime and anywhere, and they are also very professional in their own trading!
After actually using the “Large Investment App”, I deeply felt the ambition of Evergreen Securities to capture the digital investment group. By understanding market needs, actively solving pain points, and providing a free platform that is both rain and dew, it generously serves all potential customers , While making investors profitable successfully, creating a higher degree of stickiness. I believe this is not only a win-win formula in the digital age, but also echoes the original intention of “moving service”.
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