Home » User experience, digital and tailored services: how customers rethink the bank

User experience, digital and tailored services: how customers rethink the bank

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There is no doubt: the pandemic emergency has accelerated the adoption of digitized financial services. The Financial Brand estimates that 35% of consumers have used online banking, with 30% accelerating on mobile banking.

And it is a trend destined to continue in the near future: over the next five years, more than half of the world population, to be precise 53% according to Juniper Research, will adopt digital banking services. In absolute numbers it means …

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