It seems so little, a minute on the internet. Used to surfing without limits, 60 seconds fly by in a flash, not even the time to pick up your smartphone or see the latest titles on Netflix. Yet, it is a unit of measurement that allows, at a glance, to understand the consumption we are used to making of the Internet. Videos on TikTok, Facebook Live, Google searches: the data collected by Statista offer a cross-section of the our online activities. Among the most popular are the use of social networks or communications through messaging apps, but also video streaming services.
By putting the numbers in line, in fact, we realize that our digital life is dominated by social media. This year, in one minute, TikTok users watched 167 million videos, while live events on Facebook totaled 44 million views. But it is not just a passive activity: those who spend a part, small or large, on social media also want to create and share. This is demonstrated by the 65,000 photos uploaded by Instagram users in the same amount of time, the 575,000 tweets posted by Twitter users and the 240,000 photos shared by Facebook users.
Of course, the Covid-19 pandemic has certainly changed the way we live, work and spend our free time. It has accelerated the digitization process of society, a trend already underway, albeit at different speeds in the various countries. The confinement in the home and smart working during lockdown periods have pushed us to search online for those forms of entertainment, relaxation and social relationships that the real world could no longer give us, ending up influencing our habits and even change them.
The boom in ecommerce and digital payments are an expression of the success of online shopping. And even the most technologically advanced companies have understood that a good presence on the web and the integration between the digital and physical channels can make the difference. In 2021, 6 million people shopped on the internet in one minute.
Movies and series
The streaming platforms most loved by Italians, according to JustWatch data
by Emanuele Capone
And if the presence of Google in our digital lives is now consolidated (5,700,000 searches were carried out in 60 seconds this year), great space has also been conquered by video streaming services, free and paid. Thanks to a better infrastructure, which guarantees faster connections, and competitive tariff plans, the use of films, TV series and films on the web does not stop its growth.
Netflix is one of the protagonists of this sector, having registered over 209 million subscriptions at the end of the second quarter of 2021. And to satisfy the appetite of users, the Los Gatos company has worked to expand the range of titles produced in-house: in 2019 it had produced 2769 hours of original content, a considerable leap compared to the 73 hours of 2013. A success that, however, does not overshadow other video streaming platforms, such as Youtube: in one minute, 694,000 hours were delivered.
Social media is worth nearly 10 percent of online shopping traffic
by Pierluca Santoro
.