Allianz’s new international communication campaign “Prepared for Life”, in Italian “Ready for the best”, gets underway in 64 countries around the world. The advertising campaign, on TV and on all the main digital platforms also in Italy, tells the new positioning of the Allianz brand which places the concept of “preparation” at the center of the relationship with its customers. A real invitation to always be “ready for the best” to live the beauty of life with energy and optimism. In the new global brand platform, conceived with the Dutch agency Wieden + Kennedy, Allianz engages an interactive dialogue with the customer who is the true protagonist of their choices and the decision to live in a conscious way, always ready to face every challenge in the best possible way because insured. In this way, Allianz reinvents the role of insurance, elevating it from simple protection to a more active dimension of preparation for life. The campaign is being launched simultaneously in 64 countries. The choice of the date of June 8, the United Nations World Oceans Day dedicated to the protection of the seas, is deliberate: it not only underlines Allianz’s commitment to environmental sustainability everywhere in the world, but making sure is a bit like learning to swim, to be able to fully enjoy the wonders that the sea and the world of water in general offer, to experience them more confidently and with greater safety. Christian Deuringer, Head of Global Brand & Marketing at Allianz SE commented: “The new global brand platform creates a new identity for the Allianz brand, one of the strongest brands in the world, perceived everywhere at the highest levels of solidity and reliability. Confidence in tomorrow, our brand promise to customers, will certainly bring greater value to our brand equity, especially in a period like the present “. The positioning of the Allianz brand, according to the 2021 Interbrand Best Global Brands ranking, rose in a year by 5 positions to 34th place, with a value that reached 15.2 billion dollars. Carlo Balzarini, Head of Market Management & Network Communication of Allianz SpA and Deputy General Manager of Allianz Bank Financial Advisors underlined: “Also in Italy the Allianz brand is recognized for its strength and reputation and I am sure that this new campaign will position us even more close to our customers, today and tomorrow, served with great professionalism and personality by the network of Allianz Agents and by Allianz Bank financial advisors “. The 20 ”spot will be on air from 8 June for three weeks on the main national and satellite television networks, and on the web and social networks the flight will continue until the end of July. The campaign was created in collaboration with the Wieden + Kennedy agency in Amsterdam and in Italy, reviewed with Ogilvy; media planning is handled by Carat.
