The 4th China International Consumer Goods Expo held in Hainan Province showcased the latest trends in sports consumption, with a focus on smarter equipment, popular events, and fashionable gameplay. From innovative fitness products to green consumption initiatives, the Expo highlighted the evolving dynamics of sports trends.
One of the key attractions at the Expo was Taishan Sports’ exhibition hall, where visitors were introduced to a range of smart sports solutions. These products not only catered to indoor and outdoor fitness needs but also provided personalized fitness guidance based on individual data analysis. Wang Peng, the director of the planning department at Taishan Sports Group Technology Company, emphasized the growing demand for scientifically driven physical exercise programs.
Green consumption was also a major highlight at the Expo, with AI intelligent fitness paths and eco-friendly sports equipment garnering attention from attendees. The “breathing” artificial turf, which releases negative ions during exercise, received praise for its environmentally friendly design, making it popular among schools and colleges.
The sailing and yacht exhibition area emerged as a major attraction at the Expo, drawing in a significant number of visitors. The array of sports events, including fishing, sailing, and drone competitions, created a vibrant atmosphere that appealed to tourists and locals alike. Xu Miao, the organizer of the sea fishing competition, noted the growing interest in fishing activities and their potential to boost tourism and consumption in related industries.
Beyond traditional sports, emerging activities like drone racing captivated attendees at the Expo. Enthusiasts gathered to participate in the “Haifeisai FPV Island Flight Challenge,” showcasing the fusion of sports and technology. Huang Renfeng, president of the Hainan Provincial Aviation Sports Association, highlighted the appeal of aviation sports to a wide audience, noting their positive impact on tourism development.
Xu Liwen, secretary-general of the Hainan Provincial Aviation Sports Association, underscored the appeal of emerging sports to young consumers, emphasizing the connection between technology, nature, and outdoor activities. The evolving trends in sports consumption reflect a shift towards self-pleasure and social engagement, as enthusiasts seek new experiences and challenges in their pursuit of a better lifestyle.
Overall, the Consumer Expo provided a platform for showcasing innovative sports products, promoting green consumption initiatives, and fostering a culture of active living and outdoor recreation. The integration of sports, technology, and tourism highlighted the potential for sports events to drive economic growth and cultivate new consumer markets in the evolving landscape of sports consumption.