Home » “It’s not male”, the social campaign that breaks down gender stereotypes

“It’s not male”, the social campaign that breaks down gender stereotypes

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When you are the first rider of the historic Italian flag carrier or a player of the national 5-a-side football team, when you have transformed your passion for mathematics into a career as an environmental engineer or have become world motocross champion you can say it loudly: ” male”. And you can teach it to girls too, not to be influenced by prejudices, to choose free, to fight stereotypes, to change culture, to climb the positions that still see us, as a country, in 63rd place for gender gap, among the worst in Europe.

“I have been told many times that being an engineer is a man’s job, but I have always replied that it is not a question of gender, but of skills, passion and, of course, interests. And also the relationship with my parents. colleagues, whether men or women, is based on professionalism, respect and mutual esteem “, he explains Teresa Agovino, environmental engineer and sustainable tourism consultant, who suggests to the youngest: “Study hard, never give up and don’t compromise.”

Because, says the slogan of the “It’s not male” campaign launched by InspirinGirls, an international social innovation project promoted in Italy by Valore D in partnership with Eni, Intesa San Paolo and Snam, “the future is as you want it”. To tell it are four stories, four faces, four successful careers.

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“Being a girl in a sport like motocross is an added value,” she says about herself Kiara Fontanesi, Italian motorcyclist who has won the female motocross world title 6 times, the first woman to do so for 4 years in a row, who in the future sees herself as a “mother” and always an “athlete”. Because one thing does not exclude the other, it must not.

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“When they tell me that I do a male job, I reply that there are no male or female jobs: there are jobs for which a person demonstrates the ability to do them,” he says. Antonella Celletti, originally from Ravenna, commander of the late Alitalia and the company’s first female pilot with a flight baptism in 1989, aboard a Md80 on the Rome-Geneva route. “At the beginning – she says – I had to overcome my mistrust but for me it is a great pride, a great responsibility and I am proud of it”.

And this is the goal of the campaign (which will now be launched on social networks with the # nonèdamaschio challenge): “Change the narrative and spread alternative models”, he declares Barbara Falcomer, general manager of Valore D, who recalls how “already at the age of 11 many girls imagine their future linked to traditionally female or nursing professions: the teacher, the veterinary, the cook, and do not imagine themselves to be in professions such as engineer, doctor and computer scientist “. And instead, he explains, “we want to feed their dreams”. Whatever they are. From the teacher, of course, to the astronaut, from the engineer to the soccer player.

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“Sport belongs to everyone,” he says Arianna Pomposelli, 5-a-side football player of Serie A and the national team, who over the years has worn several important jerseys. “I tell the girls to feel free to do it, without fear, with courage, because everyone must always do what they want, free from gender stereotypes. You can do it”.

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