The principle of succession to the previous work’s design is clear.
Adds extravagance and sophistication overall
Enhanced convenience specifications… “Providing maximum satisfaction”
[서울=뉴시스] Front view of the new G80 (Photo = Reporter Ahn Gyeong-moo) 2024.1.12 [email protected] *Resale and DB prohibited
[서울=뉴시스]Reporter Ahn Kyung-moo = At first glance, the appearance of the Genesis G80 partially modified model (G80), released by the Genesis brand for the first time in four years, is not much different from the previous model.
Rather than seeking drastic changes by launching the new G80, Genesis chose to maintain the existing design that was well received by consumers.
However, if you look closely at every corner of the car, you can feel significant changes. Genesis strengthened its identity as a luxury brand by enhancing the details of the G80.
First of all, the front part of the G80 seen at the photo media held in Gangnam-gu, Seoul on the 12th was changed. The first thing that comes to mind when thinking of Genesis is the crest grill (a shield-shaped grill that is Genesis’s family look and symbol), which is implemented with a double mesh structure.
This adds a sophisticated and gorgeous image to the vehicle. The two-line headlamp, which can be seen as a brand symbol along with the crest grill, pursues a harmony between cutting-edge technology and design by applying MLA (Micro Lens Array) technology, which secures excellent light and enables selective lighting.
[서울=뉴시스] New G80 side view (Photo = Reporter Ahn Gyeong-moo) 2024.1.12 [email protected] *Resale and DB prohibited
A noticeable change on the side is the wheels. The 20-inch 5 double spoke wheels make the vehicle even more majestic. The strong presence of the wheels harmonizes with the overall elegant look of the car. At the rear, a ‘V’ shaped chrome grill inspired by the crest grill and a newly applied hidden muffler show their presence.
[서울=뉴시스] Rear view of the new G80 (Photo = Reporter Ahn Gyeong-moo) 2024.1.12 [email protected] *Resale and DB prohibited
Inside, the 27-inch integrated wide display that combines the cluster and infotainment system stands out. This definitely feels more sophisticated than the previous model, which had separate cluster and infotainment system displays. Users can split the wide screen into two or three parts according to their preference, and through this, they can use navigation as well as online video services.
[서울=뉴시스] G80 indoor (Photo = Reporter Ahn Gyeong-moo) 2024.1.12 [email protected] *Resale and DB prohibited
The sports package that Genesis introduced along with the regular model gives it a much younger feel. Unlike the regular model, the front part has a radiator grille with a double-layered G-matrix pattern. At the rear, the dark garnish surrounding the lower part of the bumper emphasizes the dynamism of the sports sedan.
[서울=뉴시스] G80 Sports Front Side (Photo = Reporter Ahn Gyeong-moo) 2024.1.12 [email protected] *Resale and DB prohibited
In addition, Genesis worked hard to strengthen convenience features to add value as a luxury large sedan. Specifically, it is equipped with ▲3-zone+ (plus) air conditioning that can independently control the temperature, mode, and wind volume of the 1st and 2nd rows, ▲indoor fingerprint authentication system, ▲UV sterilization function for the console armrest storage box, and ▲console armrest heating element. In addition, a passenger seat posture memory system has been added, and a multi-function armrest in the rear seat has been standardized to provide the highest level of satisfaction to the passenger and rear seat passengers.
Genesis plans to improve the design completeness this year and increase sales of the G80 with enhanced convenience specifications. The G80 is the flagship model of the Genesis brand, and it is no exaggeration to say that the overall brand sales volume depends on the performance of the G80. In fact, last year, Genesis sold 43,236 G80 units in Korea, accounting for 34% of the brand’s total sales (126,567 units).
[서울=뉴시스] New G80 (Photo = Genesis) 2024.1.12 [email protected] *Resale and DB prohibited
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