Seven keys to boost your business in the digital age

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There are no doubts about the influence of new advances in technology, which highlight the need for hundreds of companies to stand out in a competitive economic environment.

Entrepreneurs from Colombia and Latin America they are often faced with doubts that threaten to stop the growth of corporate projects. That is why some organizations are dedicated to providing lights in these contexts. This has been done by Mi Kapital, from the fintech Kapital of Mexican origin that offers financial services, which has developed a dashboard, that works with Artificial Intelligence (AI) to simplify common processes.

Kapital experts present seven keys to grow the business:

Using digital platforms and technological tools allows you to manage and promote the business efficiently, such as management systems, digital marketing, social networks, among others. Implementing analysis tools to evaluate the performance of the online business, examining metrics such as: web traffic, bounce rate, sales and conversion rate, will help identify areas for improvement and make strategic decisions in real time. Conduct market research and data analysis to understand the target audience of the business. This will allow you to adapt the products or services according to the needs and preferences, to increase the chances of success. Develop an attractive and optimized web page, so that mobile devices have clear information about products and services, as well as online purchase options and contact. Use digital marketing techniques such as SEO (search engine optimizer that is done organically); SEM (paid digital ads that appear in the top positions of search engines); content marketing and social networks (TikTok, Instagram) to increase the visibility of the business and attract new customers. Establishing effective communication channels for customers, whether through social networks, live chat, virtual assistants or email, will build trust and loyalty towards the brand or business. Implement digital security measures to protect confidential customer information and support the reputation of the business or brand. For this, encryption systems, secure passwords and updated software are recommended.