Spring City invites “Kunming Seeds” to take root in more than 60 cities across the country and more than 100 media outlets focus on COP15
Kunming Information Hong Kong News reporter Dai Xing and Li Xinyi
On October 11, the first phase of the fifteenth meeting of the Conference of the Parties to the Convention on Biological Diversity (COP15) will be held in Kunming to jointly build a community of life on earth, consolidate the consensus of global ecological civilization, and the colorful ecological blueprint will be from spring The city started.
When the conference was about to be held, the “2021COP15 Spring City Invitation-A Seed from Kunming” event also achieved perfect results, allowing more than a hundred online media and hundreds of millions of netizens to focus on COP15 and Yunnan and Kunming.
The seeds of Kunming were sprinkled on netizens across the country to witness growth
Since the launch of the event, the event has attracted 5.27 million netizens from more than 60 cities across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Wuhan, Ningbo, Lanzhou, Urumqi, etc. in 4 months. More than 20,000 “seed blind boxes” and nearly a million electronic postcards showing the beauty of biodiversity have been sent to the whole country, allowing “a seed from Kunming” to take root and bloom in more than 60 cities across the country.
“Pick a seed from Kunming, witness the charm of biodiversity and feel the beauty and passion of Kunming at the same time.” Wenzhou netizen “Ziyu” wrote “The Planting Notes from the Far City Wenzhou” in the Cailong Community of Kunming Information Port , Expose the growth process of the blind seed box.
“Planting Notes from Yuancheng Wenzhou” Netizen “Zhiyu” Contributed
A child Wu Siyuan from the 79th Primary School in Urumqi, Xinjiang, also wrote down how he felt after receiving the blind box. “Open the blind seed box and plant it into the flowerpot. I expect it to grow up soon. Now that the seed has germinated, I hope it will bloom when COP15 is held.” And like them, I opened the blind box with excitement. There are many netizens who record the growth of seeds.
At present, more than 20,000 “seed blind boxes” have all been sent to the netizens applying. Everyone tells the story of their encounter with the “Spring City Invitation” on social platforms such as WeChat Moments, Weibo, and Xiaohongshu, and records the life course of the blind seed box from germination to flowering and fruiting. The Cailong community platform alone has received 1117 groups of netizens’ submissions, with more than 3 million readings, and has attracted more than 10,000 netizens to grow up as “cloud guardian” seeds on the Internet.
“An Invitation from Spring City” netizen “Miss Miao Acridine” contributed
After multi-dimensional selection, “”Pick a seed, and see Kunming leisurely” — Planting notes from Wenzhou, a distant city”, “It took 51 days, I planted a dragon beard peony”, “Grasp the present, hold hands “Tomorrow” —— 30 groups of submissions including 2021COP15 Spring City Invitation to Witness the Growth of a Seed were rated as high-quality works for this event, and selected netizens will receive a full postcard gift box for the event “A Seed from Kunming”.
“Everything is the same as before, everything is safe” Netizen “It’s Zhang Xiaoer” Contributed
National Internet media focus on more than a thousand articles in Spring City to announce “a seed from Kunming”
Yunnan golden monkeys shuttled through the woods, “net celebrity” Asian elephants, a century-old ancient tea tree… During the event, 24 types of seed postcard blind boxes were composed of “mysterious” flower species, Yunnan characteristic animals and plants, and urban landscape postcards. , And the fun online extraction gameplay, not only attracted a large number of netizens to participate, but also attracted the attention of the national media. Since its launch on June 5, hundreds of media across the country have reported on this event and released more than a thousand related publicity manuscripts, forming a tendency to swipe the screen on mainstream media platforms and social platforms.
Postcards of Yunnan cities and characteristic animals and plants
In addition, event-related manuscripts are simultaneously published to Hangzhou Net, Jinan Shun Net, Changsha Star Online, Chengdu Red Star News Net, Wuhan Yangtze River Net, Xi’an Net, China Ningbo Net, Dalian Tianjian Net, Qingdao News Net, Xiamen Net, Shenzhen News More than 60 key news websites in cities across the country, including www.net.cn. Among them, Chongqing Hualong.com, Guangzhou Dayang.com, Nanjing Longhu.com, Xinjiang.com and other media have also conducted interviews and reports on local participation and participating netizens. While attracting more local citizens’ attention to the event, they also aroused dissatisfaction. Few netizens yearn for Yunnan and Kunming. According to statistics, Baidu has searched 4.5 million entries for “a seed from Kunming”, and the number of clicks on activity-related content has exceeded 35 million+.
Inspired by the event, the national online media paid close attention to COP15. Starting on the 11th, the national online media will continue to pay attention to the progress of the fifteenth meeting of the Conference of the Parties to the Convention on Biological Diversity (COP15), and publicize and report the conference as soon as possible. Kunming Information Port will also launch a column to update reports in real time.
“The Invitation of COP15 Spring City in 2021-A Seed from Kunming” large-scale thematic communication event is guided by the COP15 Yunnan Provincial Preparatory Office Press and Propaganda Department, hosted by the Kunming Municipal Committee Propaganda Department of the Communist Party of China, and undertaken by Kunming Newspaper Media Group and Kunming Information Port. The event starts this year It started on June 5 and it has taken 125 days to date.
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