China News Service, Beijing, April 25th (Chen Hang and Xu Jing) On the 25th, the “New Era of Reading, New Journey of Endeavour” National Reading and Reading Activities was held in Beijing. The host and the guests present recited the “National Reading Proposal”, calling on the whole people to join the reading ranks, cultivate one’s self-improvement and self-improvement. With the conclusion of the national reading and reading activities, the first national reading conference came to a successful conclusion.
From April 23rd to 25th, during the first National Reading Conference, a total of 23 activities were held in four categories: forums, exhibitions, press releases, and theme activities. Through diversified forms, the people’s reading guidance was further strengthened, new reading trends were cultivated, and national reading was promoted. , to promote the whole society to form a strong atmosphere of “love reading, read good books, and be good at reading”.
Light up the night of the scholarly capital
The Chinese nation has advocated reading since ancient times. As a spiritual and cultural activity, reading carries the Chinese dream of home and country. It has been integrated into the cultural blood of the Chinese nation, and has become the spiritual support for the endless growth and rebirth of Chinese civilization.
In order to meet the high demands of the public for reading activities, the national reading authorities in various places have launched a variety of exciting national reading brand activities.
From April 23 to 25, the first National Reading Conference was held in Beijing.Photo by China News Agency reporter Zhao Jun
As a national cultural center, Beijing actively utilizes the “rich ore” of live cultural resources and continues to improve the construction level of the “literary capital”. During the conference, the launching ceremony of the Beijing Reading Season and the theme event of “Lighting Up the Reading Lamp” were held, encouraging and mobilizing the city’s reading spaces, physical bookstores, publishing units and other related places and digital reading platforms to carry out reading linkages, holding author signings, new book releases, There are more than 2,000 reading activities of various types such as classic reading.
Book Fragrance China Beijing Reading Season also organizes the theme activity of “Lighting Up Reading Lamps” in the city’s characteristic reading spaces to jointly extend business hours, and carry out “#Lighting up a reading lamp#” on new media platforms such as Weibo and Kuaishou Topics interact, and jointly light up the night of the scholarly capital.
The allure of paper books
The fragrance of books and flowers are flying together, and reading has become a common practice for all people. At the site of the first national reading conference, the results of the 19th Chinese national reading survey were officially released. The survey results show that in 2021, the per capita reading of paper books by Chinese adults will be 4.76, higher than the 4.70 in 2020. The per capita e-book reading was 3.30, up from 3.29 in 2020.
The allure of paper books is undiminished. The survey shows that in 2021, 45.6% of adult citizens tend to “read a paper book”, an increase of 2.2 percentage points from 2020.
At the same time, the book reading rate of Chinese adults was 59.7%, an increase of 0.2 percentage points from 2020; the book reading rate of minors aged 0-17 was 83.9%, an increase of 0.5 percentage points from 2020.
Digital reading is sought after
As an important way to promote national reading and the construction of a scholarly society in the new era, digital reading is increasingly welcomed and sought after by the “Generation Z”. According to the “2021 China Digital Reading Report” (hereinafter referred to as the report) released at the Digital Reading Sub-forum of the First National Reading Conference and the Eighth Digital Reading Annual Conference, the number of digital reading users in China will reach 506 million in 2021, with a growth rate of 2.43%. . Among them, 44.63% are users aged 19-25, and 27.25% are users under the age of 18. “Generation Z” has become the main force of digital reading.
The rapid development of digital reading in China has formed a pattern of diverse content themes. According to the report, by the end of 2021, among the 32,046,200 online literature works on the shelves, the top five categories of subject matter distribution are ancient sayings, fantasy, urban life, martial arts and fairy tales, and supernatural science fiction. The e-books mainly focus on literary novels, biographies, history and social sciences, teaching materials and economic management.
With the continuous improvement of the policy and legal environment, the economic and social environment, and the technological innovation environment, the digital reading industry has maintained a good momentum of development, and the overseas innovation has achieved remarkable results. The report shows that in 2021, the total number of Chinese digital reading works overseas will be more than 400,000, mainly in North America, Japan, South Korea, and Southeast Asia. , multi-theme, multi-type, multi-mode development trend.
Audio reading is in the limelight
Audio reading disseminates classics, virtues, and temperature through sound, which optimizes people’s reading methods to a certain extent and changes the pattern of reading for the whole people.
On the afternoon of the 25th, in the fragrance of Yingying and the sound of books, as the “finale” of the first National Reading Conference, the “New Era of Reading, New Journey” National Reading and Reading Activity called on the whole people to join the ranks of reading, self-cultivation and self-cultivation , self-improvement: “In the vast volume of books, the light of wisdom penetrates history, and the value of ideas spans time and space. Those famous masterpieces that are like stars warm our hearts, cultivate our sentiments, and enlighten our wisdom. . . ….Let’s take action, keep reading every day, everyone participates in reading, all aspects of society promote reading, and set off a boom in reading for the whole people!” (End)
【Editor: Wang Yu】 Return to Sohu, see more
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