In recent news, the spring flower viewing season has become a key driver in the “flower economy,” with regions such as Zhejiang, Hebei, and Henan leveraging the beauty of spring to boost their cultural tourism industries.
One such example is the newly-built “Qiantang Green Island” in Hangzhou, Zhejiang, where various activities like forest camps, coffee leisure, and children’s play have seen a surge in visitors, surpassing 5,000 daily. Tourists have been flocking to the area to experience the unique spring charms it has to offer.
In an effort to further develop their tourism sector, local authorities have integrated resources and developed dynamic agricultural, cultural, and tourism projects. This has not only increased the number of tourists, with over 150,000 visitors last year, but also led to a 10.7% increase in village-level collective economic income.
Meanwhile, in Henan and Hebei, cherry blossoms and pear blossoms have been attracting crowds of visitors who come to admire the flowers in full bloom. The cherry blossom garden in Hebi, Henan, offers visitors the chance to learn more about the different varieties of cherry blossoms, adding an educational aspect to the experience.
The economic impact of spring flower viewing goes beyond just entertainment, as regions like Zhao County in Hebei are using flowers like pears to drive their local economy. Through the development of derivative products like pear wine and dried pears, as well as the promotion of cultural and tourism brands, the region has been able to create a thriving cultural tourism industry chain.
As more regions across China embrace the beauty of spring flowers to boost their local economies, it is clear that the spring flower viewing season plays a crucial role in connecting the “flower economy” and cultural tourism industry.