After nearly a month of fierce battle, the much-anticipated European Cup 2020 ended at Wembley Stadium in London, England. The Italian team defeated the host England team 4:3 (penalties 3:2), sweeping away the haze of not making the World Cup in 2018. After 53 years, it won the Delaunay Cup for the second time in history and won the current European Cup. champion.
In order to present an immersive football feast to the fans and friends, during the European Cup, China Mobile Mobile News launched the 5G media mobile newspaper “News Morning and Evening News-5G European Cup” special issue and “5G News European Cup” around the hot spots of the game. 》Special issue, combining video, audio and graphic information, disseminates the exciting content of the European Cup to users in the form of video MMS and 5G news.
The special issue of “News Morning and Evening News-5G European Cup” in the form of video superimposed on H5, gathers the live video of the stadium, highlights of exciting matches, and highlights of the stars, etc., to provide users with timely, accurate and comprehensive game information; Editing videos such as the ball and the highlight moments of the game to convey high-quality and high-value content to users. The “News Morning and Evening News-5G European Cup” currently has a total of 22 issues and cumulative user exposures of 340 million.
The operation of the 5G Media News Europe Cup also adopted the technical characteristics of 5G news, with artificial fine editing + intelligent recommendation as the core organizational logic, ultra-high-definition video as the main display form, and intelligent interactive experience as the distinctive feature, and launched 5G news. Special edition of the European Cup. The innovation of 5G news breaks through the existing limitation of color capacity, realizes one-click playback of high-definition video, and takes users to “arrive” the hot game scene in an instant to experience an immersive experience.
As one of the first and core applications in the 5G era, 5G messaging is not only a portal for strong access to information, but also an information and interactive service platform. The 5G news European Cup special issue sets multiple keyword responses so that users can accurately and conveniently get their ideas. Information obtained.
With the empowerment of 5G technology, 5G financial media mobile phone newspaper promotes the operation practice of 5G message innovation applications, and creates professional, interactive and entertaining event experience during the major European Cup events, realizing up to 5G news, down to The full coverage of SMS and MMS enables users of all types and terminals to receive and see the most comprehensive information content. China Mobile Migu has always been committed to creating an immersive experience ecosystem for all scenes of innovative culture, deepening content construction, and continuing to explore 5G innovative applications to meet personalized user needs and reading scenarios, enrich the digital reading ecosystem, and help the industry to continuously upgrade.
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责编：张晓荣 ]
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