The Festina Group watch brand announces a new sponsorship: Lotus will be the Official Timekeeper of the 2023 Turkish Airlines EuroLeague Final Four Kaunas, one of the most prestigious events in the world of international basketball to be held in Kaunas, Lithuania, from 19 to 21 May.
It is a sporting event that will attract thousands of fans from all over the world to see the best European basketball teams – Barcelona, Monaco, Olympiakos and Real Madrid – compete for the title of European Champion of the 2023 edition of the basketball Euroleague.
According to the partnership agreement with EuroLeague Basketball, the presence of Lotus will contribute to making this event unique and unforgettable: in its role as Official Timekeeper, Lotus will sponsor the Shot Clock, the 24-second electronic scoreboard which indicates ball possession and game time and is the point where the spectator’s attention is concentrated to the maximum.
Lotus enters the world of the Final Four like never before: it will award the best player of the Final Four MVP with a new watch from the extraordinary Lotus Connected collection created to celebrate this event and the great champions of basketball.