The State Council recently issued the “National Fitness Plan (2021-2025)”. In order to respond to the call of the National Fitness Plan and better meet the people’s fitness and health needs, Keep cooperated with the Beijing Municipal Bureau of Sports for the second 8.8 “Beijing Sports Consumption Festival” , Launching three major sections of “online competition”, “online buying” and “online learning” to provide services for the health and fitness consumption of the masses.
As a sports and fitness service provider loved and trusted by users, Keep is committed to making fitness activities more accessible, convenient and popular, providing users with a large number of professional courses for free, promoting the development of public fitness habits, and helping Beijing Promotion of national fitness demonstration projects.
Participate in the “online competition” Free distribution20,000 14-day membership cards
The “Love Sports, Love Life” online competition specially created for this Beijing Sports Consumption Festival will be held from August 9th to August 22nd. As long as users participate in the registration, they will have the opportunity to receive a limited edition of 20,000 copies of the 14-day Keep member, on a first-come, first-served basis. For users who successfully participated in the “online competition”, on August 30, 2021, Keep will publicize the winning users on the site and notify the winning users in the form of a letter on the site.
In addition, users who have successfully signed up to participate in the Keep “online competition” will have the opportunity to participate in the recommended championship courses, membership courses, running and other sports recommended by the event, and the cumulative exercise time reaches the specified challenge target (200 minutes). Get a beautiful prize provided by Keep, including: Keep sports smart bracelet B2, Keep counting skipping rope, Keep annual membership card, etc.
More quality courses “online learning ”
During the Beijing Sports Consumption Festival, Keep launched a lot of new live broadcast classes for members and championship coaching courses.
Keep member live courses include freehand training, yoga, cycling, aerobics, dance, fighting and other categories, which have been covered all day long. Users can choose the most suitable exercise anytime and anywhere according to their preferences.
The Keep Champion Coaching course integrates Olympic events into the home fitness scene. World champions such as Chen Ding, Sui Jianshuang, Zhang Xiaoping, Fan Kexin, Li Hong, Liu Xiaobo and other world champions form a coaching team to lead users to train efficiently like professional athletes and feel the charm of Olympic events.
Tens of millions of coupons to drive “online buying”
During the Beijing Sports Consumption Festival, the Keep “Buy Online” campaign plans to issue coupons worth 10 million yuan, allowing consumers to purchase sports-related products at greater discounts.
From August 1st, Keep has issued 160,000 consumer coupons for “Keep Mall over RMB 200-30” through its own app, and 200,000 coupons for “JD Keep flagship store over RMB 239-30” through the JD platform. These coupons are valid for one month and are also first-come, first-served!
It is understood that the second Beijing Sports Consumption Festival aims to implement the “Opinions of the General Office of the State Council on Promoting National Fitness and Sports Consumption to Promote the High-quality Development of the Sports Industry”, actively responding to the impact of the new crown pneumonia epidemic on the sports industry, and helping citizens better Fall in love with sports and healthy life. Through the consumption festival activities, promote the continuous growth of sports consumption in Beijing, and make positive contributions to stable employment, stable growth, promotion of consumption, and benefits for the people’s livelihood.
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