Magic Johnson “appears” at the NBA spectator party at the CIIE China Mobile Migu Black Technology unlocks a new experience for spectatingFly into the homes of ordinary people
Look, “Magic” Johnson appeared at the NBA spectator party at the CIIE! This is true. It turns out that China Mobile Migu has created a rich full-scene immersive experience for CIIE visitors through 5G technology and a series of black technology for watching games.
“Magic” Johnson“Show up“The official picture is the same below
Yesterday, the “China Mobile Migu Expo Basketball Carnival” was held at the NBA booth at the China International Import Expo. Fans not only watched the wonderful game between the Los Angeles Clippers and the Hornets on the super high-definition screen, but also met the Lakers and the fifth NBA. The championship “Magic” Johnson, through Migu’s 5G and holographic projection technology, Johnson and the host had a dialogue across time and space, and talked freely about the marriage of technology and sports.
This is the second time that the NBA has entered the Expo. The NBA, which coincides with its 75th anniversary, not only showcases the various stories written with Chinese basketball in the past 40 years, but also brings a sense of sentiment.
Kobe’s No. 24 signed out-of-print jersey is undoubtedly one of the most popular exhibits in the “Hall of Honor” exhibition area. Whether it is the audience or the staff of other booths, they line up here to take a group photo. The exhibition area also displays the signature jerseys of Antetokounmpo, Nowitzki and Curry. These four jerseys are inextricably linked to China. Both Curry and Nowitzki’s jerseys were left during the China Games, while the jerseys of “Ge Tongan” were left during the Chinese New Year movie.
Group photo of fans and Kobe jersey
The story between the NBA and Chinese basketball has been deeply engraved in the memory of Chinese fans. In the future, the NBA will continue to take root in Chinese basketball and bring a rich and colorful basketball culture to Chinese fans. Undoubtedly, moving the basketball carnival to the booth of the Expo for two consecutive years shows the determination of the NBA. The basketball carnival at the CIIE this year is a vivid manifestation of China Mobile Migu’s active implementation of the requirements of a sports powerhouse and vigorously promoting 5G innovation and integration.
At the carnival scene, “Magic” Johnson said “in the air”: “5G and various black technologies can bring basketball games to a whole new level, allowing NBA players to come to Chinese fans and bring people a completely different experience. , This is really cool. The NBA has been working hard to provide people with more opportunities to participate in basketball and promote an active and healthy lifestyle. This is the power of basketball.”
Since the start of cooperation with the NBA in 2018, China Mobile Migu has relied on China Mobile’s strong 5G technical advantages and user scale to launch full-scale full-scene event live broadcasts, continue to use black technology to watch games, and use alliance services, video ring back tones, 5G+ Joint laboratories, etc., to create an immersive experience of all scenes from online to offline, from mobile terminals to large home screens. Users of China Mobile Migu can watch NBA games through China Mobile Mobaihe, and can also enjoy 5G+4K/8K+VR black technology on Migu video to experience NBA games in an immersive manner.
At the event site, China Mobile Migu released the first super-realistic basketball digital intelligence expert “Gu Yifei”. In the future, sports digital intelligence experts will enter the studio and other scenes, participate in game commentary and various activities, and realize the breakthrough from cutting-edge technology research to application demonstration. In addition, the two parties also plan to build 1,000 basketball courts across the country in the next five years, and donate sports equipment to areas where sports resources are scarce, so as to promote the healthy growth of young people and help rural revitalization through sports. The two parties will also use 5G+DICT technology in some courts to create an intelligent basketball court and continue to bring technological innovation into the cooperation between the two parties.
NBA China President Ma Xiaofei said: “A new chapter in technology has been opened. Through a series of black technologies such as 5G, the basketball world of Chinese fans is no longer flat, but three-dimensional, a blend of virtual and reality.”
In addition to showcasing the core business of the NBA in China over the past 40 years, this time, the NBA also completed a commercial contract at the CIIE-the country’s first “NBA Preview Center” settled in the Wuzhong Economic and Technological Development Zone and completed the signing of the contract. The NBA brings an experience center that integrates basketball, entertainment and consumption to the central area of Suzhou’s urban development. Relying on the energy of the top international sports IP to drive the integrated development of major sports and major cultural and entertainment industries in the country has also become one of the social missions given to the project. NBA China Vice President Han Qi said: “We are very pleased to hear that the NBA Preview Center has settled in Suzhou. We look forward to further stimulating the energy of IP with the support of Huarui Entertainment‘s innovative products and technologies, so that the NBA Entertainment Experience Center will become a fan and even the majority. A brand-new sports and entertainment venue where the masses can check in from time to time.”
(Xinmin Evening News reporter Tao Xingying)
Editor: Li Yuanchun
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