A set of unique and intensely lived moments: this is the summary of the last day of the Peroni Nastro Azzurro Third Time.
A match between Italrugby and Wales that didn’t spare emotions and that made fans and enthusiasts experience a truly special day. Special like the final act of the iconic The House of Peroni Nastro Azzurro that accompanied the Azzurri and the fans during the three matchdays at home at the Olimpico stadium in Rome.
The House of Peroni Nastro Azzurro was the perfect setting for a greeting toast at the end of this Tournament by the brand and FIR to celebrate this long-standing partnership that has successfully evolved with the first Peroni Nastro Azzurro Third Time .
“Together with the Birra Peroni brands, we have been working for years to offer our audience entertainment and entertainment before and after Italy’s matches in the Six Nations. It is a strategic asset that, in the years to come, we intend to continue to develop together with our partner to give our people an ever new and ever more varied experience, breathing together the atmosphere of celebration and sharing that characterizes international rugby ” said the Commercial Director of FIR, Carlo Checchinato.
The return in the presence of the village with the Peroni Nastro Azzurro Third Time enlivened the matchdays at the Azzurri’s home, making the colors and values they have in common stand out even more: sharing, passion and the desire to fully enjoy every moment.
The House of Peroni Nastro Azzurro, an iconic and elegant space where entertainment and relaxation merge in a unique atmosphere, has hosted more and more people from time to time who have had the opportunity to experience an unusual and original taste experience. In fact, over 1,200 people in total over the three days were welcomed by the brand into its home in the village, drawing more than 2,000 liters of beer and serving almost 4,500 bottles.
The blue of Peroni Nastro Azzurro characterized the village and brought up the colors of an extraordinary Italy, increasingly followed and appreciated. There were almost 60,000 spectators of this last match, proof of a renewed and increasingly enduring love of Italians and foreigners for this sport. In the first match Rome and the Olimpico had welcomed over 6,000 French fans, while for the second match the city was overrun by almost 10,000 Irish fans. For the latter, Welsh supporters numbered around 12,000.