Ronaldo’s removal of Coke is anxious for players to imitate UEFA: sponsors’ drinks can no longer be removed
[Global Network Report]According to news from the Associated Press on the 17th, UEFA has notified and requested all players from the 24 teams participating in the current European Cup not to remove sponsorship from the press conference on Thursday (17th).商 Drinks.
According to the report, Karen, the director of the Euro 2020 tournament, revealed that UEFA “has communicated with the teams on this matter.” He said, “This is important because the income (from) sponsors is important for the tournament and European football.”
According to previous reports, at the pre-match press conference on June 14 local time, Portuguese star Ronaldo once moved the two bottles of Coke on the table “angry”, and then brought a bottle of water and said, “Drink water, no Coke.” .
According to the Associated Press, Ronaldo’s move seems to have brought a wave of trends. Just this week, Ukrainian captain Yarmolenko, French star Pogba and Italian player Locatelli followed this trend after the game.
Just after the 2:1 match in North Macedonia in Ukraine that just ended last night in Beijing time, Ukrainian captain Yarmolenko seems to have become the latest follower of this trend. Reuters reported on the 18th that the 31-year-old captain joked at the post-match press conference, “What can I do? I saw Ronaldo do this.” Then he smiled and began to move the Coke and Heineken beer in front of him, and said, “I want to move (Coca-Cola) to this side, and then I want to move this beer to that side. Coke and Heineken, please contact (me) “. After laughing, he put the sponsor drinks back in place.
French star Pogba was named the best player of the game after the “Germany and France War” match at 3 am on Wednesday (16th) Beijing time. He needs to be asked in the interview room. The Associated Press reported that, as a Muslim, he does not drink, so he removed the bottle of Heineken beer in front of the camera.
According to “Russia Today” (RT) news, after Italy defeated Switzerland 3-0 in the early hours of Thursday (17th) Beijing time, Locatelli, the hero who scored two goals for the team, also followed Ronaldo’s move. , He first put a bottle of water into the scope of the lens, and then removed the two bottles of Coke originally on the table out of the lens.
Despite this, there are also people who “against the trend” seem to support Coke. According to the US “Fox Sports” report on the 17th, Russia coach Cherchesov is one of them. At the press conference after Russia beat Finland 1-0 on Wednesday (16th) Beijing time, he picked up a bottle of Coke next to the microphone and took a few sips. According to reports, this was a celebration of his midfielder Milan Chuk’s election as the best of the game.
The Associated Press stated in a report that Coca-Cola and Heineken are both the highest-level sponsors of this European Cup, and that a total of 12 top-level sponsors will contribute nearly 2 billion euros in revenue for UEFA this tournament.
However, according to the British “Guardian” report, since the Portuguese star Ronaldo moved the table of Coca-Cola “angry” at the press conference on the 14th, Coca-Cola’s market value has evaporated by a full US$4 billion. In response, Coca-Cola responded on the 15th, saying, “Everyone has the right to choose their own beverage preferences.”