**The “traffic” of the stadium stimulates the “energy” of the market and “sports +” adds fuel to the development of Yangzhou’s industry**
*2024/04/05 20:04 Junction News*
Intersection News During the Tomb Sweeping Day holiday, Mr. He, a runner from Zhejiang Province who had just completed the Yangzhou Jianzhen Half Marathon, went to Yangzhou for the second time. The difference is that this time he brought his whole family to Yangzhou for vacation. “The ‘Yangma’ track is a great experience. There are scenery along the way, but it passes by in a hurry. Just in time for the holidays, I took my family on an in-depth tour of Yangzhou to slow down and experience the charm of ‘Fireworks in March’!” Mr. He said.
Mr. He’s way of traveling to Yangzhou “following the event” has gradually developed from “niche” to “mainstream”. Data show that on March 30 this year, the day before the start of the “Yangma”, 56 A-level scenic spots in Yangzhou received a total of 390,000 tourists, a year-on-year increase of 115%; they received 55,000 night tourists, a year-on-year increase of 46%, of which thin There were 90,600 visitors to the West Lake Scenic Area, a year-on-year increase of 165%. Last year, Yangzhou held 17 major sports events at the national level and above. More than one million foreign tourists came to Yangzhou to watch the games, driving consumption of more than 1 billion yuan. For example, the “Grand Canal” Cup Fencing Grand Prix attracted 3,000 “swordsmen” to Yangzhou, and each fencer was accompanied by more than 2 people. Accommodation, transportation, catering, and shopping boosted cultural and tourism consumption exceeding 50 million yuan; National Table Tennis The tournament’s big names gathered together, and the seven-day competition attracted 100,000 spectators, driving consumption of more than 200 million yuan.
The competition for gold and silver brings “real money” to the market. This is enough to show the commercial value and social value behind branded sports events, and it also makes the sports industry a new driving force for economic growth and consumption upgrading. This year, Yangzhou is ushering in the “Sports Year”. The city will host 27 sports events with national influence, including 2 international-level events and 21 national-level events, boosting the flow of people from events to consumers. “Customer flow” transformation.
Major projects are boosters for the development of the sports industry. The construction of the Athletes Village project of the Jiangsu Province Water Sports Training Base located on the bank of the Grand Canal is accelerating. As the only provincial major cultural and sports project in the province last year, the first phase of the project has 9 sub-projects, including 3 competition training base projects, 3 competition training supporting projects and 3 service supporting projects. “Using the natural endowment of the ‘Seven Rivers and Eight Islands’, a professional training base integrating digital water sports research, rowing, kayaking and other training exchanges will soon emerge here,” said Cha Xiong, the person in charge of the project. After completion, it will promote the gathering of high-quality water sports projects, the gathering of high-net-worth water sports people, and the gathering of high-standard water sports industries, making the “seven rivers and eight islands” a landmark of the water sports industry.
The weather is getting warmer, and RV campgrounds are entering peak season. Every weekend, the RV campground in Chenji Town, Yizheng City is filled with RVs from all over the country. The complete supporting facilities and the beautiful surrounding environment have won praises from many RV “enthusiasts”. The daily rental and sales rate of parking spaces exceeds 80%. While establishing the brand of RV camping sites, local RV companies are also actively “entering” the RV production and research and development market. Since 2020, the annual sales of three companies, Jiangsu Weihang, Said RV, and Romantes RV, have accounted for nearly 10% of the country’s total RV sales. Throughout Yangzhou, the sports industry in various regional sectors is full of vitality: in Hanjiang, outdoor sports equipment manufacturing enterprises represented by Jinquan and Akemu have formed an outdoor processing industry that connects R&D, design, production and sales. Production industry chain; in Jiangdu District, the country’s first “China Dragon and Lion Sports City”, the local area has launched a strategic agreement with the China Dragon and Lion Sports Association to connect the dragon and lion industry with local e-sports, digital entertainment, cultural creativity, film and television animation and other new economies and new industries. Business innovation and integration.
By creating a “Sports+” model, Yangzhou continues to explore the in-depth integration of the sports industry with tourism, culture, education, health and other industries to form a more colorful sports industry ecology. In January this year, the “Longing for Yangzhou” sports tourism internet celebrity check-in list was released, including Hongshan Sports Resort Park, Songjia City Sports and Leisure Park, and Yangzhou Deep Diving Grand Canal Center. The Hongshan Sports Resort Park located in the Zaolin Bay Tourist Resort in Yizheng is a mountain sports resort park that integrates “flying in the sky, running on the ground, swimming in the water, and sleeping in the forest”. At last year’s Yizheng Rural Tourism Carnival Hongshan Station event, recreational activities such as camping barbecues and drone performances in the park attracted many tourists. In the future, Yangzhou will continue to expand the influence of Hongshan Sports Resort based on the working idea of ”one mountain, one policy” and build it into a sports tourism demonstration base integrating leisure sports, sports events, sports training, and tourism and vacation.
Riding on the east wind of “Yangma”, Yangzhou immediately held a symposium on sports industry cooperation and development. At the meeting, Wang Yajing, director of the city’s Sports Bureau, presented the annual report card. Last year, the total scale of Yangzhou’s sports industry exceeded 34 billion yuan, and the added value accounted for an estimated 1.64% of GDP. It has initially built a new sports industry based on the sporting goods manufacturing industry with coordinated development of brand events, leisure and fitness, sports training, and sports tourism. pattern. “We must focus on building a ‘national sports tourism demonstration base’, create a ‘vital event city’, create a ‘national sports consumption pilot city’, and build the sports industry of the ‘good place’ better and better.” Wang Yajing said.
Xinhua Daily·Intersection reporter Zhang Wei
Copyright statement: All articles whose sources are “Junction Point, Xinhua Daily and its subsidiary newspapers” or whose title is “Xinhua Newspaper Network” are the exclusive copyright of Xinhua Newspaper Network and may not be reproduced or mirrored without permission; authorized reprinting The source must be indicated as “Xinhua Newspaper Network” and the title of “Xinhua Newspaper Network” should be retained.
Disclaimer: The manuscripts reproduced on this site only represent the author’s personal views and have nothing to do with Xinhua Newspaper Network. Its originality and the statements and contents in the article have not been confirmed by this site. This site does not make any guarantee or commitment for the authenticity, completeness and timeliness of this article and all or part of its contents and texts. Readers are requested to refer only. Verify the relevant content yourself.