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Deepfake and the Taylor Swift case. SentinelOne’s opinion

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Deepfake and the Taylor Swift case.  SentinelOne’s opinion

SentinelOne starts from Taylor Swift, victim of sexually explicit deepfake images, to explain what to do if you are a victim of fake images generated with AI. In recent months, the case of the singer-songwriter was the subject of some false images that immediately became known viralhas raised concerns about the dangers of using AI-based tools.

An emblematic case

Morgan Wright, Chief Security Advisor di SentinelOne
Consider the case of Taylor Swift, a very rich woman with an army of lawyers at her disposal and connections all over the world. Even she had difficulty to defend themselves from sexually explicit deepfake images circulating on social media. Although she managed to block them (it took 24 hours to do so), the images continue to circulate on thousands of other sites. And the problem increases for those with less financial resources than Taylor Swift.

Attract the attention of social media

It happens that an attacker decides to obtain reproductions audio, video and graphics of the target identified to pursue an objective. Depending on what the purpose is, it could be the combination of any face with that of a second person. It is usually intertwined with pornography, as it tends to inflict the most damage on the reputation of the identified character. The resulting image or video or audio playback is made circular on social media and described with gossip-style headlines to attract attention and start the viral phenomenon.

Deepfake images and the Taylor Swift case

Morgan Wright, Chief Security Advisor di SentinelOne
There are other varieties of deepfakes. Such as those of a political, relational, retributive nature and negative influence (manipulation by governments to influence opinions). It should be emphasized that the capabilities to generate these harmful reproductions have become easier and cheaper”

What is not recommended to do after a deepfake image

Morgan Wright, Chief Security Advisor di SentinelOne
The advice is to warn immediately the postal police and to file a complaint. Furthermore, depending on the type of platform involved, there are some provisions that allow the interested person to submit a complaint to the service provider and report the critical issue. After a deepfake event, sharing photos, videos, or audio files on social media sites is not recommended. As far as possible, it is appropriate to remove what we know to be in circulation or take accounts offline until the risk can be verified.

In conclusion

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You should consider changing all the settings on the privacy of social channels to be able to limit access to our online content. It won’t be easy, but it can help limit future impact.

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