OREO excitedly announces a fascinating new collaboration with PAC-MAN, a true symbol of pop culture.
With the aim of inspiring its fans to have fun #Playfulness, the two Global icons have joined forces to create a unique experience: Playing to solve the maze while enjoying your favorite cookie – what could be more engaging?
To celebrate this extraordinary partnership, OREO has created six exclusive decorations for its iconic cookies, inspired by the classic PAC-MAN game, all packaged in special edition packaging.
Each cookie will have a specific role as consumers will be able to scan each one OREO to unlock exclusive gameplay experiences in the OREO x PAC-MAN maze.
Competition and regulations
But the surprises don’t end there! By entering the barcode of any special edition packaging OREO PAC-MAN, fans will have the chance to win incredible prizes, including mini aOREO PAC-MAN arcade and, in a final draw, a large OREOxPAC-MAN arcade.
Perrine Pierrard-Willaey, OREO Marketing Director Europe, said: “At OREO we are always looking for new ways to bring a fresh twist to how we bring our iconic biscuit to consumers and make it fun. That’s why we’re thrilled to announce the latest in a series of groundbreaking partnerships, which has previously seen us collaborate with world-renowned brands such as Xbox and Batman. Thanks to this initiative, our fans will be able to live a pop experience dedicated to #Playfulness.”
AADIL Tayouga, Licensing & Business Strategy Director of Bandai Namco Europe, added:
“OREO and PAC-MAN are known for their affinity for the concept of Playfulness, which makes this partnership perfect. Both brands appeal to all generations, and we can’t wait to see families and friends coming together to enjoy OREO cookies while playing PAC-MAN for unforgettable fun-filled moments of sharing.”
OREO x PAC-MAN cookies will be available in a limited edition on shelves starting in January 2024while supplies last.
For further information, fans can visit www.oreo.eu or follow the official Instagram channel @oreo_italia.
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