A new digital experience agency with the mission of acting as a catalyst for the growth of businesses, guiding them through a path of digital evolution that extends from strategic planning to practical implementation. Var Group, a reference operator in the sector of digital services and solutions and part of the SeSa Group, listed on Euronext STAR, has decided to group together under a single brand three companies already part of the group: Adacto (specialised in the creation of communication projects integrated and multi-channel, from web to mobile to social media), Adview (in the field of web marketing strategies and creation of digital solutions) and Endurance (in the field of system integration and digital marketing technology with a focus on e-commerce and user experience). Thus was born Ubics, a digital experience agency that brings together the skills of these entities, enhancing the Var Group offer linked to digital customer experience. The new agency can count on a team of over 100 multidisciplinary expertscapable of interpreting the requirements and needs of the business, developing projects that cover the entire life cycle of the customer experience, from strategy to execution.
Ubics as a strategic partner for digital growth
Ubics stands out for its integrated approach which is not limited to providing creative and technological solutions, but embraces the entire digital evolution path of companies. Currently operating in the Italian, Mexican and North American markets thanks to the territorial presence of the agencies of which it is a synthesis, the agency aims to become a strategic partner capable of supporting the growth of businesses in line with the international drive of Var Group and through end-to-end solutions based on flexible processes and services that integrate and systematize the areas of expertise of the entire group.
Ubics will make the organizational process an element of competitive differentiation, in line with the path undertaken by Var Group towards the adoption of horizontal leadership models that make responsibility he was born in involvement of its resources a lever for growth and innovation, increasingly necessary in the context of the continuous evolution of the digital experience.
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A service integrator and skills hub
“The new Digital Experience Agency was born as a service integrator and skills hub, capable of acting as a middleware between the stakeholders of the target companies and the vertical skills of the Var Group Business Units – observes Andrea Cinelli, CEO of Ubics. We will converge strategy, creativity, data and technology into a single reality, activating and enhancing the many digital souls of the Group with a positioning oriented towards excellence and listening”.
Towards an increasingly inclusive and tailor-made digital experience path
“The future is digital, and so is every area of business. For this reason, Var Group has decided to go onto the market with an increasingly strong player Ubics, which, thanks to the expertise of the three agencies from which it comes to life and the strength of the entrepreneurial reality in which it is part, is ready to accompany companies in an increasingly inclusive and tailor-made digital experience path – comments Francesca Moriani, CEO of Var Group and President of Ubics – With an already consolidated customer base including Generali, Sammontana, Piaggio Group, BNL, ERG, Api-Ip, Fox, Bologna Airport, Bosch, Kodak, etc. in Italy, Mexico and North America, Ubics is ready to grow in other markets following the internationalization path undertaken by Var Group”.