Brembo obtained the award for best brake brand for the eleventh time at the BEST CARS 2024 by Auto Motor und Sport, in the “Brakes/Brake pads” category, obtaining an overwhelming 72.7% of the 92,798 votes. The extensive survey, conducted by one of Europe’s major automotive publications, further consolidates Brembo’s reputation as the most recognized and loved car and motorcycle brake brand.
The recognition from the readers of Auto Motor und Sport marks the eleventh time in 13 years that Brembo has won the category. It also follows an extraordinary series of other awards that have established Brembo as the best brake in Germany. In 2023 alone, Brembo took first place in seven “Best Brand” surveys conducted by motoring publisher Motor Presse Stuttgart in its authoritative publications Auto Motor und Sport, Sport Auto, Motorsport Aktuell, Motorrad and PS Sport-Motorrad Magazin. In total, Brembo has obtained 90 similar awards in recent years.
The wide recognition of the Brembo brand by motorists is undoubtedly favored by the company’s distinctive approach towards product identity. To achieve a distinctive look that stood out from other brands, Brembo took a bold step by introducing the now iconic bright red calipers in the 1990s. Since then, the calipers and pads have featured a gallery of trendy colors, patterns and styles. The eye-catching design gives each range its own visual identity, making Brembo components as desirable as they are immediately recognisable.
Such widespread award success makes Brembo even more committed to staying ahead of the competition. With more than 40 years of brake testing and development in the world‘s most demanding motorsports, the company continues to be a pioneer in improving the driving experience and safety to meet the needs of drivers, automakers and teams.